Sr. Manager, Marketing Operations

Your Role

The Marketing Center of Excellence team is responsible for Brand Management, Marketing Technology Strategy & Solutions and Marketing Operations. The Senior Manager, Marketing Operations will report to the Director, Marketing Center of Excellence. In this role you will lead a high-performing team of marketers and communication professionals responsible for the implementation and deployment of ongoing operational communications, including print and digital, for our Commercial, Individual and Medicare lines of business. You will have responsibility for our marketing and print operation teams supporting Brand & Marketing workstreams. 

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

• Lead marketing operation and communication teams with cutting-edge, data-driven, digitally-sophisticated strategies in an environment where operational excellence, innovation, and experimentation are valued and encouraged
• Participate in and lead cross-functional teams to align business goals, priorities, budgets, campaigns, and success metrics
• Understand and know when to use the spectrum of communication tools and tactics to achieve measurable goals – consumer engagement, content marketing, SEO/SEM, social media, display and digital advertising, content syndication, paid amplification, email marketing, influencer engagement, strategic partnerships, data analysis, etc.
• Develop talent to ensure business progress and continuity
• Work closely with each Line of Business liaison, Business client strategy and Marketing strategist to align marketing and communication activities to be deployed and measure performance for each line of business
• Optimize operational effectiveness delivering on business needs and communicate with stakeholders across departments to influence and contribute to long-term direction for operational partnership
• Manage department budget, resourcing and capacity, team workload and prioritization of business needs
• Determine key business issues, develop effective action plans and implement to successful conclusion
• Build operational processes that’s sustainable and scalable supporting the Brand & Marketing operating model

Your Knowledge and Experience

• Requires a bachelor's degree in business, marketing or related field and/or equivalent combination of education and experience
• Requires at least 10 years prior relevant experience, including 4 years of management experience
• Requires experience in marketing operations, with demonstrated expertise in both digital marketing and print product workflows
• Requires outstanding conceptual, analytical, and problem-solving skills with a record of implementing operational processes and tools that support decision mechanisms (Jira, Workfront, Print)
• Internal and external customer focused with a consultative approach; prior healthcare experience a plus
• Must be proactive, detail, deadline and results-oriented
• Lean/agile experience with certification in area of expertise preferred (e.g., PMP, Lean, SAFE, CSPO)
• Demonstrates exceptional interpersonal skills - able to work with a variety of teams, adapt rapidly to changing demands, and thrive in a dynamic environment

 

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