Director, Programmatic

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

The Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments.  This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

The Director candidate is passionate about digital advertising, and has a desire to architect the future of how Publicis Media approaches and buys digital media in an ever-changing landscape. He/She will oversee the development and execution of programmatic campaigns across Display, Social, Mobile, Native, and Video channels within Publicis Media's internal programmatic media team, Precision. He/She must enjoy working with some of the finest minds in the industry, be a teacher and a student of technology, and aspire to contribute to a unique team of industry thought leaders.

As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Publicis Media, he/she helps with ongoing programmatic education for clients, elevates the level of programmatic media conversations within the agency and during client meetings when programmatic media is being discussed, and identifies new revenue growth opportunities.

This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives.

The Director candidate has a strong intuition and an excellent client services acumen, which will be leveraged to secure bright, new talent for the Precision team. Additionally, the Director shall want to contribute to the positive career development of 4-6 direct reports, develop and execute individual and team goals, and foster an inspired work environment. The Director will report directly to the Vice President.              

Responsibilities:

• Focus on the overall health and growth of assigned Publicis Media accounts, including the oversight of programmatic strategy, individual campaign proposal development and meaningful post-buy recaps
• Interface with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Manage and inspire 4-6 direct reports
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities
• Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications
• Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization
• Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business
• Promote programmatic media buying practices throughout the organization with education (formal or informal) to further Publicis Media’s industry-leading Digital practice
• Contribute strategic insight in new business efforts, determine optimal staffing assignments for existing clients and new business scenarios
• Adopt established account management standards and enhance campaign best practices through hands-on experience in programmatic media buying
• Maintain accountability for QA procedures across upcoming, live and ending campaigns
• Fiscally accountable to senior executive team for revenue and group spend
• Experience with CPG, Retail, Telco and/or Finance clients highly desirable but not required

Qualifications

• Four-year college degree
• Understanding of programmatic digital media planning & buying elements
• Excellent communication, presentation and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• 7+ years of integrated marketing agency experience managing Display, Video, Social, Native, Mobile, and/or Search Programmatic Media Buying (some hands-on buying experience mandatory)
• 3+ years of people management experience,