Senior Executive / Executive, Marketing

About Us

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold.  As at 31 March 2024, CLI had S$134 billion of assets under management as well as S$100 billion of funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA.  Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics, self-storage and data centres.

Job Description

Reporting to the team lead, you will contribute to the planning and execution of marketing initiatives for CapitaLand's diverse portfolio of business parks, industrial facilities, logistics centers, and commercial properties. Your primary responsibilities include:

Marketing and Promotions

• Plan, produce and update library of marketing assets for agents and prospects, working closely with Leasing team. These include property videos, virtual tours, collaterals and websites

• Assist to liaise with advertising agencies and vendors on offline marketing advertisements, signages and marketing collaterals

• Plan and manage new installations/renewals of all building signage and hoardings, including budgeting, monitoring of licence expiries, calling of quotations, liaising with vendor on BCA documentations and coordinating with on-site teams on installations

• Manage property listings and ads on various third-party property platforms to increase visibility of CapitaLand properties amongst property searchers

• Assist in creating and sending of marketing eDMs

• Support team lead in rolling out of new initiatives to strengthen outreach to agents and end users

Partner Rewards Programme

• Work with Leasing team to administer the rewards scheme and agent payouts eg. update participating buildings and ensure list is updated in system on a quarterly basis, monitor and verify deal closures and points, put up internal approvals, identify discrepancies and rectify system computations, liaise with Finance to ensure timely payouts to agents and monthly reporting

• Plan and organize the annual awards presentation dinner for agents

• Produce new collaterals to promote the scheme

Events

• Plan, organise and execute marketing events to enhance outreach to agents eg. annual Partner Rewards event, monthly site tours and adhoc networking activities

• Provide full event logistics support including setup, email invitation, RSVP, registration, photography, preparation of marketing kits, transportation and F&B arrangements

• Support other adhoc marketing events such as trade exhibitions and seminars

Marketing Support

• Assist in the collation of monthly reports

• Extract marketing performance data for monthly reporting (strong knowledge of Excel and Pivot function is required)

• Support department budgeting exercise, track budget utilization and marketing expenses for reporting

• Liaise with internal teams on CRM/SAP system issues and migration

• Perform administrative duties such as processing of invoices and onboarding of agents and agencies to SAP system

• Other day-to-day duties and projects as assigned

Requirements

• Degree in Marketing, Business or relevant discipline

• Minimum 3 years of relevant working experience

• Good writing skills

• Proficiency in Microsoft Word and PowerPoint, with excellent knowledge of Excel and Pivot functions

• Candidates with good knowledge of Power BI, Canva, Photoshop, video editing software, and have a keen eye for design will have added advantage

• Able to work in a fast-paced environment and manage multiple projects simultaneously

• Team player with good communication and interpersonal skills

• Creative, proactive, resourceful, meticulous and able to work independently

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be no