Enterprise Account Manager, Publisher Support
RaptiveAbout the role
Raptive for Enterprise, the team dedicated to serving the company’s largest customers, is seeking an analytical and strategic Account Manager who is passionate about data-driven storytelling and building strong, sustainable relationships.
The ideal candidate has a publisher-first mentality, expertise in programmatic advertising, a clear understanding of the digital ecosystem, and an urge to effectively support publishers and their executive teams in understanding how it impacts their business.
The Account Manager will be responsible for managing client relationships, communicating and assessing performance changes internally and externally, and continuously seeking new opportunities for growth and improvement. They will take a consultative approach to developing deep customer relationships and collaborate closely with a number of internal, cross-functional teams, reporting to the Sr. Director of Enterprise Account Management.
What you'll be doing:
- Strategic Consulting
- Proactively communicate with the client - through email, Slack, using video conferencing tools, or in-person when possible with meaningful and relevant information
- Stay up-to-date with the internal product releases and identify growth opportunities for all accounts within the book of business - from revenue-increasing opportunities to engagement and product adoption
- Monitor and analyze performance trends for each client to address any performance shifts; ensure major changes are communicated and escalated appropriately internally and externally
- Prepare goal-driven Business Reviews for book of business and present it to the decision-makers within the client’s organization
- Lead training and knowledge-share sessions for clients to further their industry education and act as a subject matter expert in programmatic and digital ad tech space overall
- Consult with yield and revenue teams to optimize performance and seek opportunities for custom direct campaigns
- Day-to-day Account Management
- Serve as primary external contact for clients on a daily basis and address their needs, both proactively and reactively within the team’s SLAs
- Provide excellent customer service to clients by managing their expectations, sharing data insights, and finding growth opportunities
- Partner with the performance team to identify ad layout optimizations for the clients and coordinate optimization plans
- Ensure timely and accurate onboarding for new clients, coordinating with internal teams and communicating onboarding needs and expectations to the client
- Provide reporting access and dashboard walkthroughs, while explaining the data and providing analysis of client’s trends and performance metrics
- Help manage a variety of client-sold direct campaigns and PMP deals, including – QA, forecasting, screenshots, setup, performance optimizations, campaign pacing, KPI reporting, and liaising with AdOps for trafficking and deal execution
- Complete various admin tasks such as documentation, reporting, keeping SalesForce, Asana, and Confluence up to date.
- Professional and Personal
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