Regional Director - Midwest (Chicago, Cleveland, Columbus, Detroit, Milwaukee, Indianapolis)

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

 

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

 

We are seeking a dynamic and results-driven Regional Director to lead one of GNC's retail markets. This executive-level retail leader will be responsible for driving business performance, building high-performing teams, developing future leaders, and ensuring operational excellence across all stores within an assigned market.

 

The ideal candidate brings a proven track record of leading large, geographically dispersed retail organizations through multiple layers of leadership. This individual thrives in a fast-paced environment, combines strategic thinking with strong operational execution, and has a passion for developing talent while delivering exceptional customer experiences. The ideal candidate will be based in the Chicago, Cleveland, Columbus, Detroit, Milwaukee, or Indianapolis market.

 

What You’ll Do: This is a Full-Time Salary Position

The Regional Director serves as the senior retail leader for an assigned market, overseeing all aspects of sales, operations, talent development, customer experience, merchandising execution, and profitability through a team of District Managers and Store Managers. This role translates corporate strategy into market-level execution while fostering a culture of accountability, engagement, and performance.

• Lead, coach, and develop a team of District Managers to drive sales performance, operational excellence, and customer experience across the market.
• Create and execute market-level business strategies aligned with GNC's financial objectives, growth initiatives, and brand vision.
• Maintain accountability for market sales, profitability, labor management, expense control, shrink performance, and inventory productivity.
• Identify growth opportunities through analysis of business trends, customer insights, market conditions, and competitive activity.
• Build and maintain a strong leadership pipeline through talent assessment, succession planning, recruiting, coaching, and performance management.
• Drive a culture of accountability by establishing clear expectations, measuring results, and recognizing high performance. Partner with Merchandising, Marketing, Operations, Supply Chain, and other cross-functional teams to maximize market performance and support strategic initiatives.
• Analyze key performance indicators (KPIs) and financial reports to identify opportunities, mitigate risks, and drive business decisions.
• Ensure consistent execution of operational standards, visual merchandising programs, inventory processes, and customer experience expectations.
• Conduct frequent store visits to evaluate performance, support leadership development, and identify opportunities for improvement.
• Ensure compliance with all company policies, procedures, safety standards, and regulatory requirements.
• Champion change management initiatives and lead successful implementation of new programs, processes, and business strategies.
• Drive employee engagement and foster an inclusive, high-performing culture throughout the organization.
• Serve as a key voice of the field by providing market feedback, customer insights, and competitive intelligence to senior leadership.
• Additional duties as assigned.

 

Environmental Factors & Working Schedule:

• Remote-based position with significant travel throughout the assigned market and to corporate meetings, conferences, and special projects as needed (approximately75%).
• Regularly required to sit, stand, walk, reach, bend, kneel, and use hands and fingers to operate standard office and mobile technology equipment.
• Frequent use of computers, tablets, m