Brand Manager Purina

<p><strong>Position description</strong></p> <p> </p> <p>We are looking for a Brand Manager to join our Purina Petcare business. Being Brand Manager at Nestlé is not just about being an ambassador for globally recognized, well-loved brands - it’s an opportunity to become part of a large passionate team with an inimitable track record. You will develop and execute marketing plans within allocated budget to ensure that objectives are achieved.</p> <p> </p> <p><strong>A day in the life of a Brand Manager :</strong></p> <ul> <li>Leads the development of annual local Brand Plans and calendars for specialist brands in line with Europe Brand Plans  </li> <li>Monitors and reviews Brand performance within category in line with the OPL.    </li> <li>Acts as cluster representative for one of ABR region leading brands.            </li> <li>Continuously builds expertise on End to End Innovation/renovation process.        </li> <li>Works to identify local opportunities, proposes, gets local approval from cross functional team, initiate and follow-up on the IdeaToLaunch (I2L) process. </li> <li>Follows the performance of the category through available market information (market trends, competition activities, brand presence, distribution)            </li> <li>Initiates briefs to Europe for local communication projects. Ensure implementation after approval aiming for  best practice recognition            </li> <li>Coordinates regional campaigns or initiatives.                    </li> <li>Manages high level of PFME (marketing) investments and complex calendar of initiatives.  </li> <li>Monitors pricing levels vs competition products and proposes corrective measures in line with brand objectives. </li> </ul> <p> </p> <p>    <strong>What will make you successful?</strong></p> <ul> <li>3+ years experience in Brand Management</li> <li>Exceptional project management and attention to details  </li> <li>Data driven mindset with experience using competitive analysis, user research and industry trends to create marketing initiatives that convert</li> <li>Demonstrated ability to work closely with stakeholders to ensure successful marketing campaigns and product launches</li> <li>Previous experience in digital (search, CRM, e-commerce)</li> <li>Excellent knowledge of the English language, both written and spoken</li> <li>Advanced user of MS Office package</li> <li>Experience in FMCG, pharmaceutical products is preferred<br/>   </li> </ul> <p><strong>     What we offer:</strong></p> <ul> <li>A culture that promotes inclusion, diversity, and innovation</li> <li>International working environment</li> <li>Work from Home - hybrid and flexible approach</li> <li>Attractive salary package</li> <li>Meal vouchers</li> <li>Annual performance bonus</li> <li>Christmas and Easter bonuses</li> <li>Medical subscription for our employees and their spouses and children</li> <li>Modern office</li> <li>Coffee and fruits</li> <li>Bookster subscription</li> <li>Pets@work program</li> </ul> <p><strong>Please apply with a CV written in English. </strong></p>