Adobe Journey Orchestration (AJO) - Technical Lead
CapgeminiAbout the role
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Location
This is a hybrid role based in Chicago, Atlanta, Dallas, Houston, New York & San Francisco.
About the job you're considering
An Journey Orchestration Lead designs and implements real-time, personalized customer experiences using Adobe Journey Optimizer (AJO) and the Adobe Experience Platform (AEP).
Your role
- This role will focus on Customer lifecycles, orchestrate multi-channel journeys (email, SMS, push), and use data-driven insights to trigger actions based on behavior.
- Key tasks include technical integration via APIs/SDKs, data modelling, and performance analysis to optimize engagement.
- Enable data-driven decision-making by designing, implementing, and operationalizing insights in Adobe Customer Journey Analytics (CJA) to inform campaign optimization and experience design.
Your skills & experience
Develop campaign, journey, and variant-level copy aligned to brand, channel, and audience strategy.
Partner with Journey, Analytics, and Creative teams to refine messaging based on performance data.
Journey Design & Execution- Create complex, multi-step customer journeys using AJO's visual canvas.
Real-Time Data Integration-Utilize AEP to ingest real-time data from events, behavioral, and transactional sources.
Technical Expertise- Integrate AJO with Adobe Campaign, Adobe Target, and third-party systems using APIs and SDKs.
Strategic Optimization- Define data-driven strategies for segmentation, testing, and journey performance tracking, often including AI/ML services.
Orchestration Controls- Implement journey arbitration to prioritize messages and manage frequency caps to avoid over-communication
Translate stakeholder questions into actionable journey-level insights.
Partner with MarTech and Data teams to ensure event schemas and data structures support analytics needs.
Support per-campaign and cross-campaign performance analysis during iteration waves.
Develop dashboards and insight frameworks that inform content, journey, and media decisions.
Enable knowledge transfer to internal teams to build analytics self-sufficiency.
Experience in technical roles related to digital marketing.
Deep knowledge of Adobe Experience Cloud, particularly AJO and AEP.
Proficiency in JavaScript, APIs, and data modeling..
Experience working within enterprise brand and compliance constraints.
Improves campaign effectiveness while supporting faster launches and easier optimization.
Ensures creative excellence is preserved within a scaled MarTech operating model
Digital analytics or customer journey analytics roles.
Hands-on expertise with Adobe Customer Journey Analytics; AEP experience strongly preferred.
Strong understanding of event-based data models and marketing measurement.
Ability to communicate insights clearly to both technical and non-technical audiences.
Experience supporting iterative, agile campaign delivery environments.
#LI-SB1
The base compensation range for this role in the posted location is: $73,150 - $174,000.
Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.
The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.
These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.
It is not typical for candidates to be hired at or near the top of the posted compensation range.
In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.
Capgemini offe
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s
Similar roles
Director Analyst - Sourcing, Contracts and Negotiations – Digital Experience Platforms/Adobe (Remote: North America)
Gartner
$175,500/yr
Adobe Analytics & Target Developer
Americanredcross
Expert Consultant – Customer Success Manager (Adobe Practice)
Acxiom