Digital Sales Account Exec

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

 

WTOL 11, a TEGNA-owned CBS affiliate, is looking for a driven Digital Sales Account Executive based  in the Detroit market. This position will be responsible for prospecting, developing, and closing business in the Detroit area with a focus on Connected TV (CTV), WTOL 11+ streaming, and digital media solutions. This role is designed for a hunter with strong business development instincts—someone who thrives on identifying untapped markets, making new connections, and driving revenue growth. The
territory specifically covers Detroit-area accounts not currently managed by WTOL’s National Sales team, providing a large and dynamic opportunity set.

Key Responsibilities
- Prospect, pitch, and secure new advertising clients in the Detroit area with a focus on CTV, OTT, and WTOL 11+ streaming opportunities.

- Develop customized solutions that meet client business goals across digital, streaming, and broadcast platforms.

 - Build and maintain strong relationships with local advertisers and agencies, becoming a trusted advisor for digital strategy.

- Deliver impactful in-person and virtual presentations to decision-makers, highlighting ROI-driven strategies.

- Maintain an active pipeline of prospects and provide accurate revenue forecasts using CRM tools.

 - Work closely with WTOL sales, digital, and support teams to ensure successful campaign execution and performance optimization.

- Monitor trends in streaming, digital advertising, and local competition to position WTOL as a leader in innovation.

Qualifications
- 3+ years of experience in digital media, OTT/CTV, or advertising sales with a proven track record of meeting/exceeding revenue goals.

- Strong understanding of digital marketing channels, including programmatic, streaming, display, video, and targeted advertising.

- Demonstrated hunter mentality with consistent prospecting and new business development success.

- Excellent communication, negotiation, and presentation skills.

- Proficient in CRM tools (Salesforce preferred), Microsoft Office, and digital ad platforms.

- Bachelor’s degree in Communications, Marketing, Business, or related field preferred.

- Must be based in the Detroit metro area with the ability to travel weekly to Toledo.

Why WTOL 11 + Premion?
- Work with a 14x award-winning CTV/OTT platform (Premion) recognized for innovation, brand safety, and advanced advertising solutions.

- Join a high-energy sales culture that values creativity, hustle, and measurable results.

- Competitive base salary + uncapped commission structure.

 - Hybrid work flexibility: home-based in Detroit with regular collaboration at WTOL 11 headquarters in Toledo.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin,