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Marketing Manager
Molina HealthcareUnited States, United Statesfull_timeVerifiedPosted 11 Jul 2024
About the role
Job Description
Job Summary
Responsible for the development of marketing or reimbursement approaches aimed at maximizing the sales opportunity. Develop product positioning strategy, product promotional approaches, reimbursement and market penetration tactics, etc. May also include the use of electronic avenues to educate and provide alternative channel for marketing the Business products.
Knowledge/Skills/Abilities
• Assists with the development of state specific awareness programs and manages the day-to-day grassroots tactics and activities to build market share.
• Assists the Director in evaluating, prioritizing and selecting new product and service ideas. Manages implementation on a daily basis.
• Develops and provides reporting of metrics for print and broadcast media, direct marketing, and co-marketing. Ensures each campaign delivers a return on investment.
• Manages the day-to-day partnerships for the “owned” programs in all subsidiary health plans.
• Assists the Director with developing marketing budgets..
Job Qualifications
Job Summary
Responsible for the development of marketing or reimbursement approaches aimed at maximizing the sales opportunity. Develop product positioning strategy, product promotional approaches, reimbursement and market penetration tactics, etc. May also include the use of electronic avenues to educate and provide alternative channel for marketing the Business products.
Knowledge/Skills/Abilities
• Assists with the development of state specific awareness programs and manages the day-to-day grassroots tactics and activities to build market share.
• Assists the Director in evaluating, prioritizing and selecting new product and service ideas. Manages implementation on a daily basis.
• Develops and provides reporting of metrics for print and broadcast media, direct marketing, and co-marketing. Ensures each campaign delivers a return on investment.
• Manages the day-to-day partnerships for the “owned” programs in all subsidiary health plans.
• Assists the Director with developing marketing budgets..
Job Qualifications
Required Education
Bachelor's Degree or equivalent combination of education and experience
Required Experience
5-7 years
Preferred Education
Graduate degree or equivalent combination of education and experience
Preferred Experience
7-9 years
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
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