Director, Data Management & Visualization

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

As Director, Data Management & Visualization, you will be pivotal in managing the E2E data and visualization process including collection, aggregation, QA, processing and visualization for a major client while also serving as a consultant to all Mediabrands stakeholders. In addition to managing the day-to-day data and visualization needs of internal and external clients, this role will be managing a high functioning team of managers and/or analysts/sr. analysts.

Key Responsibilities

• Business Ownership: Independently run a business unit or portfolio, including full accountability for delivery, quality, and client satisfaction.
• New Business Setup: Lead setup from scratch for new accounts/businesses, including systems, processes, and data flow design.
• Data Migrations: Manage and execute large-scale data migration projects and comparable complex assignments.
• Consistent Processes: Execute consistent processes across Mediabrands clients.
• Campaign Naming Conventions: Define and ensure adoption of consistent campaign naming structures across platforms and reporting environments.
• Data Integration: Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows.
• Data Quality & Anomaly Detection: Implement QA processes and anomaly detection to safeguard data integrity across all deliverables.
• Leadership Skills and Stakeholder Management:
• Engage with senior clients, internal leaders, and cross-functional teams to drive adoption of data solutions.
• Ensure quality work output from onshore/offshore teams
• Media Platform Knowledge:
• Campaign Management: CM360, DSPs.
• Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
• Search: SA360, Bing, Google Ads.

Required Skills

• Technical Skills:
• Deep understanding of end-to-end data flow, APIs, databases, and BI tools.
• Visualization and dashboard creation experience; Tableau preferred.
• Strong BI tool skills (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred.
• Database experience (Snowflake preferred).
• Understanding of taxonomy creation and execution
• Media Platform Knowledge:
• Campaign Management: CM360, DSPs.
• Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
• Search: SA360, Bing, Google Ads.
• Leadership Skills:
• Proven experience in management of multiple team members
• Ability to provide feedback & guidance in a constructive manner to direct reports
• Demonstrate collaboration, including ability to drive clarity in a multi-stakeholder environment

Desired Skills & Experience

• 7+ years of experience in agency or client-side digital media planning or media analytics
• Presentation development and delivery
• Strong written and verbal communication
• Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each