Product Marketing Manager, Events

Position Summary
The American Chemical Society is seeking a highly motivated Marketing Manager who will become a key member of the Product Marketing team. The Marketing Manager will develop and execute high-impact, integrated marketing campaigns to support the goals of our Department of Meetings & Expositions. These marketing campaigns support the ACS biannual meetings as well as up to a dozen regional and specialty meetings per calendar year. The incumbent will work closely with the Sr. Marketing Manager to execute campaigns through a variety of channels to reach target audiences with accurate and audience segmented messaging.

 

Here’s what you will be doing

The Marketing Manager will be highly organized and an adept communicator, and will:

•  Identify marketing strategies and tactics to support membership goals
• Develop and execute integrated marketing campaigns to meet business unit goals, as well as drive awareness of ACS offerings that enhance the value of membership
• Responsible for managing digital (e.g., social), email, and off-line (e.g., direct mail) campaigns, while exploring new potential channels.
• Work with subject matter experts, channel managers, and external vendors to reach target audiences with accurate and targeted messaging
• Work with the Product Marketing team to establish KPIs, track and analyze performance using marketing data, report on results, and make data-driven recommendations for current and future marketing campaigns.
• Manage multiple campaigns at a time and ensure that deadlines are being met.
• Manage and update marketing project timelines and marketing plans.
• Create and update tracking codes for marketing projects.
• Assist with presentations by gathering all relevant materials and resources.
• Position is responsible for assisting with managing the marketing budget associated with this effort.
• Other administrative marketing duties as assigned. 

 

Desired Skills and Experience

Bachelor’s degree in marketing, business, communications or related fields and 3-5 years of related experience. Project management experience preferred. Must have knowledge of current and emerging marketing practices and principles. Ability to organize and carry out integrated marketing plans. Excellent writing and communication skills, ability to work within a team environment, and attention to detail required.

 

Experience with project management tools; experience with Eloqua email/marketing automation platform or similar system, Google and/or Adobe CRM and Analytics, PowerPoint/multi-media presentation development skills; experience using data and metrics to drive improvements and report on outcomes. 

 

Location

This position will be primarily based in the Washington D.C. office. ACS employees work a hybrid work schedule, consisting of working onsite, three days per week. ACS employees are in the office on Tuesday and Wednesday with the third in-office day scheduled in consultation with the manager. While always welcome to work in the office, employees may work the other two days of the week from a location of their choice. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.

 

 

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