Editorial Director, Digital Experiences

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

As the Editorial Director of Digital Experiences, you will lead the editorial vision and content strategy for Visa’s digital properties, including our website, mobile applications, and other digital platforms. Your role will be instrumental in driving the creation and curation of engaging, high-quality content that aligns with our brand and business objectives. You will partner with and establish a team of content creators, copywriters and strategists to deliver a cohesive and innovative digital experience.

This individual will work with marketing partners, key global business stakeholders and regional brand and digital teams to successfully bring to life – and evolve over time – customer-obsessed, personalized content to drive awareness of Visa’s brand, products and solutions and corporation across Visa’s diverse audiences, including consumers, fintechs, issuing partners, acquiring partners, enablers, governments and current/prospective employees. Your role will be crucial in developing and implementing an editorial strategy across flagship digital properties for the Visa Brand, which is currently ranked as the 7th most valuable brand in the world by BrandZ.

Responsibilities

Editorial Calendar Management

• Establish and manage a central editorial calendar across regions, business units, and cross-functional partners to inform editorial content for flagship platforms like Visa.com.

• Ensure the editorial calendar aligns with corporate and regional priorities and supports business objectives.

Editorial Governance

• Establish and manage an editorial governance structure to inform a fixed and flexible content framework.

• Develop guidelines and best practices for content creation and distribution.

Content Strategy

• Stay abreast of trends and changes across audiences and content consumption to establish and refine Visa’s digital content strategy.

• Work with Marketing and Business teams to develop short-term and long-term content strategies, including delivery of new tools and resources (e.g., content writing guides, content playbooks, etc.) to enable teams worldwide to develop work aligned with content strategy.

• Partner with colleagues (including insights and analytics teams) to establish a consistent approach to assess content, optimize our process, report out on the effectiveness of content and execute against optimization and personalization strategies.

Content Development

• Develop net-new editorial content that is scalable across regions and inclusive of multiple business unit and cross-functional needs.

• Partner with copywriters, UI/UX team members, Designers and external agency partners to create high-quality content.

• Partner with Search teams to develop content in alignment with Visa.com’s overall Search strategy.

• Define and monitor key performance indicators (KPIs) for content and user engagement, in partnership with data and web analytics team members. Report on content performance to key partners and senior leadership.

Team Leadership

• Oversee a managed service team of copywriters to deploy and refine editorial content worldwide.

• Provide mentorship and guidance to the content team, fostering a culture of innovation and excellence.

• Influence senior leadership by presenting data-driven strategic recommendations to evolve Visa’s editorial and content strategy.

• Foster a culture of innovation within the team, including providing a point of view on how to appropriately harness Artificial Intelligence to deploy customer-obsessed, personalized and on-brand content at scale.

Brand and Communications Partnership

• Partner closely with Brand and Communications teams to establish a specific tone of voice for digital properties, including but not limited to Visa.com.

• Develop and implement enablement tools to scale and govern the editorial approach.

This is a hybrid position. Expec