Product Director, DTC and Patient, TREMFYA Dermatology

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director, DTC and Patient, TREMFYA(R) Dermatology, located in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

About Immunology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Product Director, DTC and Patient is a core member of the brand team accountable for developing and executing the DTC, patient and digital strategies and tactics critical for the acceleration of TREMFYA(R) in Plaque Psoriasis (PsO) and shaping a cross-category cohesive approach.

This position reports to the Group Product Director, TREMFYA DTC and patient.

Key Responsibilities:

• Lead the design of core TREMFYA DTC plans, campaigns and channel plans  Dermatology in the acceleration of TREMFYA(R) in Dermatology& Rheumatology

• Drive innovative solutions around delivering patient engagement in a way that meets evolving needs and demands for information

• Design and lead patient Ad Boards, Qualitative Research, Quantitative Research and key channel KPI considerations and shape and monitor Patient ATUs, and other key ongoing monitoring of brand performance for optimization plans

• Support and design a leading disease state campaign to support enhanced patient targeting

• Support patient advocacy, patient story assets and voice of patient into commercial activities

• Lead the strategy, direction and alignment to critical vendor partners (AOR, Digital Agency, and others) and work cross-functionally with critical partners across Media Excellence, SIA, IT, Digital Solutions, PECS and more

• Demonstrate strong collaboration and partnership skills with CAC partners and ensure organized plans for asset approvals

• Leverage AI technologies to support the creative design of assets and/or support the insights and technologies reaching patients

• Contribute critical patient insights into the BP planning process, manage responsible budget areas and identify business case opportunities

This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.

Qualifications

Required:

• Bachelor's degree required, MBA is preferred

• A minimum of 3 years of business experience with successful track record – preferably in Marketing, or alternatively also in Sales, Sales Learning & Development, Medical or related fields

• Prior DTC, Digital Asset and/or Media Planning experience

• Solid analytical & critical thinking with demonstrated ability to translate data into act