Senior Director of FP&A

Senior Director of FP&A

About the Role:

Scentbird is growing fast, and we’re looking for a Senior Director of FP&A to report to our President/CFO and shape the next era of our financial strategy. This role will evolve our lean, high performing FP&A function, which was brought fully in-house in 2023, into a strategic engine that drives insight, scale, and profitability across all brands.

You’ll own end-to-end financial planning, modeling, and forecasting, while serving as a trusted business partner to leadership and department heads. This is a hands-on role for someone who loves connecting numbers to strategy and turning data into direction and financial rigor into business growth.

The ideal candidate blends strategic vision with operational depth, thrives in subscription and e-commerce environments, and brings strong experience in manufacturing, fulfillment, and supply chain. M&A and investor relations experience are strong pluses.

While Scentbird is remote first, this role requires regular visits to our Somerset, NJ manufacturing facility, so candidates must live within driving distance.

What You’ll Be Responsible For:

1. Strategic Financial Leadership

• Lead all aspects of financial planning, budgeting, forecasting, and performance tracking across Scentbird and its subsidiaries.
• Develop a unified financial modeling framework that connects top line subscriber growth to bottom line factory and cash flow realities.
• Partner with the CFO and President to deliver forward looking insights that drive profitability, cash management, and capital allocation.
• Build the FP&A organization into a proactive internal consulting team that supports strategic initiatives and operational decision making.

2. Operational & Manufacturing Financial Modeling

• Develop bottom-up cost modeling for manufacturing, fulfillment, labor, utilities, freight, and overhead.
• Translate factory production and labor data into dynamic unit economics models that show the true cost per SKU, per channel, and per program.
• Partner closely with Technical Operations, Supply Chain, and Distribution to model production capacity, manpower requirements, and COGS at scale.
• Create allocation models that distribute shared manufacturing and logistics costs across subsidiaries (e.g., Scentbird vs. Drift) for clear P&L ownership.

3. Product & Program Profitability Modeling

• Build financial models for new product launches and subscription programs and forecasting cash flow needs, payback timelines, and EBITDA impact.
• Evaluate promotions, discount strategies, and marketing campaigns with real time financial impact by channel, region, and business line.
• Develop tools for Marketing, Sales, and Product teams to self-serve financial scenarios for campaign and pricing decisions.

4. Cash Flow & Working Capital Management

• Design integrated cash flow models linking sales, inventory purchasing, and fulfillment timing to predict liquidity and capital needs.
• Forecast inventory requirements and turns, working closely with Operations and Supply Chain Planning.
• Identify cost reduction and efficiency opportunities through analysis of spend, production cycles, and freight utilization.

5. Systems, Tools & Automation

• Implement automated, dynamic forecasting systems that integrate ERP (NetSuite), BI tools (Power BI, Tableau, etc.), and AI assisted modeling.
• Enable C suite level scenario planning and allow executives to adjust key assumptions (e.g., CAC, churn, production cost, discount rates) and view instant financial impacts.
• Leverage AI/ML tools to enhance forecast accuracy, automate data refresh, and detect anomalies or risks.
• Maintain best-in-class data integrity and ensure all models are auditable, scalable, and updatable in real time.

6. Cross-Functional Leadership & Team Development

• Build and mentor a high-performing FP&A team skilled in both financial modeling and operational analysis.
• Collaborate across Marketing, Operations, Supply Chain, and Accounting to ensure consistent financial interpretation and decision support.
• Support investor relations, board presentations, and M&A evaluations as needed.