On-Premise Activation Specialist

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Job Description

Must be based within a 30-minute commuting distance of market. We are currently hiring for multiple positions within this market.

The On-Premise Activation Specialist is responsible for executing locally relevant brand activations across a designated territory in support of a premium spirits portfolio. This field-based role uses local relationships, community connections, on-premise experience, and social influence to create authentic consumer and trade experiences that build advocacy, generate trial, increase brand visibility, and support consumer demand.

This is not a sales role. The Activation Specialist supports established customer and market priorities through activation while providing observations, feedback, and field insights that help the agency and client continuously strengthen programming.

Reporting to the Field Activation Manager, the On-Premise Activation Specialist works independently in the field while maintaining consistent communication, disciplined execution, and accurate reporting to agency leadership and designated client and market partners.

Core Responsibilities/Activities:

Legal and Compliance Accountability.

• Execute all programming in accordance with applicable legal requirements, responsible marketing standards, client marketing codes, and agency policies.
• Ensure activation activity, consumer engagement, social content, product handling, and point-of-sale materials remain within approved program guidelines.

Activation Execution

• Prepare for and execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.

Consumer and Trade Engagement

• Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Recruit relevant consumers, trade members, and community groups to participate in designated activations.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.
• Use local knowledge and community connections to help programming feel culturally and contextually relevant.

Market Relationships and Collaboration

• Build productive working relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff.
• Support established customer and market priorities while respecting defined account-ownership and communication protocols.
• Represent the client’s brands and Enthuse professionally and responsibly in the market.
• Maintain proactive communication with the Field Activation Manager regarding activation status, field needs, risks, and opportunities.

Social Engagement and Amplification

• Support approved social media activity that extends the reach and relevance of activations.
• Encourage appropriate audience engagement, sharing, and amplification in accordance with client and legal guidelines.
• Use an authentic social presence and local network to help drive awareness and attendance for designated programming.
• Capture approved content and activation highlights for agency and client reporting.

Field & Activation Insights

• Observe and report relevant consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends.
• Provide timely activation feedback and recommendations to the Field Activation Manager to help improve future programming.
• Capture success stories and examples that clearly dem