Integrated Marketing Campaign Manager

 Requisition ID:                       62568                          Title: Integrated Marketing Campaign Manager Division: Arthrex, Inc. (US01) Location: Naples

 

 

 

 

Main Objective

The Integrated Marketing Campaign Specialist will lead the development and execution of omnichannel integrated marketing campaigns and collaborate with matrixed team members to implement data-driven strategies that align campaigns with business growth objectives. In collaboration with the marketing team, you will organize individual marketing asset requests into successful integrated campaigns and will build and maintain strong relationships with internal creative, operations, and analytics team members, as well as stakeholders across the business.

 

Essential Duties and Responsibilities

Campaign Strategy

• Serve as subject matter expert on campaigns and the main point of contact for internal stakeholders on integrated marketing campaign requests.
• Partner with the Marketing PMO to manage the successful execution of all campaign initiatives, including research, planning, concepting, implementation, monitoring and reporting.
• Oversee the creation and execution of creative briefs, collaborating closely with creative teams to ensure all campaign elements effectively communicate the desired message and meet strategic objectives.

Cross-Functional Collaboration

• Work closely with content creators to produce high-quality, engaging content for various platforms, including print, digital, and social media. Ensure that content effectively communicates the brand message and meets business goals and drives consistent messaging across all channels targeting optimal audience experience and positive measurable outcomes.
• Partner with applicable teams to improve SEO performance and maximize reach and engagement including campaign related metrics such as traffic, including proactive management, maintenance and optimizations of pages and content.
• Align with global marketing partners on campaign planning, execution and reporting.
• Partner with senior leadership to drive enterprise-level prioritization across complex portfolios of products and services.
• Collaborate with cross-functional partners to establish and monitor key performance indicators (KPIs) and metrics to forecast, track, and measure the success of marketing campaigns.

Driving Data-Driven Decisions

• Utilize data-driven insights to optimize campaign performance, inspire evolution, drive impact and measure effectiveness to make recommendations for campaign optimizations.
• Monitor, report and present on the effectiveness of marketing initiatives, strategic recommendations, ROI, industry trends, and the competitive marketing landscape via program decks, and business cases targeted to executive-level audiences.
• Continuously seek out opportunities to leverage analytics for improvement and innovation in marketing strategies and tactics.

 

Incidental Duties:

The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

 

Education and Experience

• 5+ years experience successfully managing integrated marketing campaigns for global brands across a matrixed organization.
• Medical device industry experience preferred.
• Experience with SEO, Google analytics and paid advertising preferred.
• Experience working with internal creative teams and resources preferred.
• BA/BS in Marketing, Business Administration, or related field. A relevant master’s degree and agency experience is a plus.