Head of Marketing - AMER & International

SafetyCulture is a global technology company that is helping to transform workplaces around the world. Our mission is to help working teams get better every day and our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.
SafetyCulture is one of the fastest-growing tech companies. Our bold ambition is to reach 100 million users worldwide by 2032.
Opportunities to help shape a journey like this do not come around often!
We are looking for a strategic and results-driven Head of Marketing, AMER & International to lead our global marketing efforts, reporting directly to the Chief Marketing Officer. As a key member of the marketing leadership team, you will be responsible for driving B2B lead generation, accelerating pipeline growth, and expanding our brand presence across key markets including the US (with a strong focus on AMER), UK, Europe, and Australia. This role demands a seasoned B2B marketer with a proven track record in global demand generation, exceptional leadership capabilities, and a strong ability to innovate and execute in a fast-paced, competitive environment. Key areas of responsibility include account-based marketing, field marketing, partner marketing, and content strategy and distribution. You will collaborate cross-functionally to ensure marketing initiatives are tightly aligned with overall business goals.

How You Will Spend Your Time

• Develop and execute innovative lead generation strategies tailored to the AMER, UK,Europe, and Australia
• Leverage data-driven insights to identify high-value prospects and optimize lead scoring, nurturing, and conversion processes.
• Collaborate with sales teams to ensure alignment between marketing campaigns and sales goals.
• Build and manage a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global markets.
• Design targeted campaigns to upsell and cross-sell to existing customers, driving account-based marketing initiatives.
• Partner with product and customer success teams to identify opportunities for expansion within key accounts and verticals.
• Monitor pipeline health and forecast performance, providing actionable insights to the CMO and Executive team.
• Oversee the planning and execution of field marketing programs, including industry events, trade shows, webinars, and bespoke customer experiences.
• Create memorable and impactful in-person and virtual experiences that resonate with regional audiences and reinforce brand positioning.
• Develop localized field marketing strategies to address cultural and market nuances in the AMER, UK, Europe, and Australia.
• Lead the development of a global content strategy that supports lead generation, brand awareness, and thought leadership across all regions.

Additional Responsibilities

• Team Leadership: Build, mentor, and lead a high-performing marketing team across regions, fostering a culture of innovation, collaboration, and accountability.
• Budget Management: Develop and manage the marketing budget for AMER and international markets, ensuring efficient allocation of resources and strong ROI.
• Cross-Functional Collaboration: Partner with sales, product, customer success, and operations teams to align marketing strategies with company-wide goals.
• Analytics and Reporting: Establish KPIs and leverage marketing analytics tools (e.g., HubSpot, Salesforce, Tableau, Amplitude) to measure campaign performance and inform decision-making.
• Brand Advocacy: Act as a brand ambassador, representing the company at industry events, and conferences.
• Innovation: Stay ahead of industry trends and emerging marketing technologies to keep the company at the forefront of B2B marketing.

What Do You Need?

• 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teams.
• Proven success in driving B2B lead generation and pipeline growth in the AMER, UK, Europe, and/or Australia, preferably in a PLG or SaaS environment.
• Extensive experience in lead generation, field marketing, event management, and content strategy
• Strategic thinker with a data-driven approach to marketing and a passion for innovation.
• Exceptional leadership and team-building skills, with experience managing distributed teams.
• Strong understanding of ABM, demand generation, and digital marketing best practices.
• Excellent communication and storytelling skills, with the ability to craft compelling narratives for diverse audiences.
• Proficiency in marketing technology stacks (e.g., CRM, marketing automation, analytics tools).

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