Principal Adoption Digital Strategist – AI Transformation

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

About the Role

Adobe Customer Solutions is seeking a Principal Adoption Digital Strategist with deep expertise in transformation, operating model design, and enterprise change management to lead adoption and value realization for Adobe’s most complex, high-impact customer programs.

This role is designed for a senior adoption leader with AI gravitas and deep passion—someone who can confidently advise executives on how AI reshapes operating models, decision-making, governance, and workforce capabilities, not just how tools are deployed. The Principal Adoption Digital Strategist operates as a trusted advisor to C-suite and senior leadership, shaping adoption strategy across multi-year, multi-workstream transformations.

The ideal candidate combines strategic depth with delivery credibility and is comfortable navigating ambiguity, scale, and complexity especially for AI programs.

What You’ll Do

Lead Enterprise Adoption Strategy
 

Own and shape end-to-end adoption strategies for large-scale, AI-enabled transformation programs
 

Apply advanced change management expertise (Prosci ADKAR) to complex organizational, cultural, and capability shifts driven by marketing tech stack
 

Translate AI strategy into clear adoption roadmaps spanning operating model, governance, roles, and behaviors

Advise on AI Operating Models

Lead future-state operating model design for organizations adopting AI at scale

Define decision rights, governance structures, accountability models, and cross-functional ways of working enabled

Guide leaders through the organizational trade-offs required to move from experimentation to enterprise AI adoption

Drive Complex Program Adoption

Lead adoption across multi-workstream, multi-geography, and multi-year programs

Anticipate and manage adoption risks across interdependent teams, platforms, and business units

Partner with program leadership to integrate operating models and change strategy into overall program governance

Executive Leadership
 

Serve as an advisor to senior executives across Marketing, Digital, IT, Data, Operations, and HR

Lead executive visioning sessions focused on AI strategy, adoption readiness, and organizational implications

Communicate complex AI and organizational concepts with clarity, confidence, and executive presence

Measure Value & Institutionalize Change
 

Define adoption and value metrics tied to AI usage, behavior change, and business outcomes

Establish feedback loops and governance mechanisms to sustain AI adoption over time

Ensure AI adoption is responsible, scalable, and embedded into day-to-day operations
 

Develop Capability & Practice Leadership
 

Mentor and develop adoption strategists

Set standards for AI adoption, operating model design, and change management excellence

Contribute and drive thought leadership that builds Adobe’s point of view on AI adoption

What You Bring
 

Required Qualifications

10+ years of experience in adoption, change management, operating model design, or digital transformation roles within consulting or enterprise environments

Active Prosci ADKAR certification (or equivalent enterprise change methodology)

Demonstrated experience leading enterprise-scale transformation programs

Deep expertise in operating model design and organizational change

Proven ability to lead complex, ambiguous programs with multiple collaborators and workstreams

Exceptional executive communication and storytelling skills, including executive-ready presentations

Strong strategic, analytical, and systems-thinking capabilities

Bachelor’s degree required 

Willingness to travel to client sites as needed

Our compensation reflects the cost of labor across several  U.S. geographic markets