Associate Manager, Growth Media Strategy (Temporary)

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/company/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p><strong>About the Role</strong></p> <p>The New York Times' Marketing team is looking for an Associate Manager, Growth Media Strategy (Temporary) oversees paid digital media strategy for our Acquisition program.The Enterprise Paid Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize paid subscriptions across products, including the All Access bundle, Cooking, Games and The Athletic.</p> <p><strong>Job Description</strong></p> <p>You will manage campaign activation, development, optimization and reporting. You will work with internal partners in Marketing, Creative, Data Insights, and Audience in helping us reach our goal to achieve 15 million subscribers by 2027. This is a hybrid role based in our New York headquarters, reporting to the Manager, Growth Media Strategy. You can typically expect to be in the office 3 days per week.</p> <p><strong>Responsibilities:</strong></p> <ul> <li>You will provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs.</li> <li>Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats.</li> <li>Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.</li> <li>Partner with the in-house platforms team, guiding campaign execution. Approve optimization recommendations and enhance perform