Senior Account Executive, Paid Social - Healthcare PR - Open to U.S. Locations

Senior Account Executive, Paid Social

(Open to various US locations)

The Role:

We are looking for a Senior Account Executive, Paid Social to join our Digital Health team. This is an opportunity to be part of a dynamic and rapidly growing Paid Social team looking to challenge the boundaries of traditional communications and establish itself as a competitive paid media player. The role will be working with some of the biggest healthcare clients in the industry.

Your expertise will be an integral part to every aspect of the clients’ paid social strategy who will depend on you to develop and maintain measurable performance strategies. You will contribute to department and client growth while leading the day-to-day activities.

If you are a passionate individual who loves Paid Social and eager to join a community of forward-thinking experts in the healthcare landscape, we want to speak with you.

What you’ll do as you move with us:

• Work directly with the SVP of Paid Social and broader team to develop accountable, measurable paid social strategies to help deliver against our clients’ business objectives
• Act as both a strategic and hands-on leader, serving as a partner to teams across the agency.
• Assist in new business as needed, as well as building and maintaining processes and efficiencies for agency-wide collaboration
• Manage media for leading healthcare clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)
• Manage campaigns on standard paid social platforms – Facebook/Instagram, Twitter, LinkedIn, YouTube, TikTok – as well as HCP specific channels such as Sermo, Figure 1, Skipta
• Analyze performance data to develop reporting and recommendations to clients – leading presentations and establishing trust/relationships with clients.
• Work with the team to identify opportunities and build processes within the department.
• Be an active member in the brainstorm process where we will imagine and develop new tactics and strategies

Experience that contributes to your success:

• 2-4+ years of paid social experience in an agency setting; pharma experience required
• Paid media and media analytics experience and overall experience with all aspects of social and how it works within integrated communications
• Experience being in a client-facing role
• Experience with actively managing campaigns and budgets, leading and building reporting, and billing & invoicing
• Other exposure and experience to other media channels (Paid search and Programmatic) experience are a plus
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

Perks of working at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• More information on benefits can be found Here.

About BCW:

BCW is part of WPP’s global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.

BCW’s commitment to moving people starts with our employees. You’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for