Direct to Consumer E-commerce Executive Leader

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. 

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs. 

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

About the role:

We are looking for a visionary and strategic individual to join our company as the direct-to-consumer leader. You will be responsible for overseeing and driving the growth of our global e-commerce new business activities across multiple channels. You will lead a talented and diverse team of e-commerce professionals and digital marketers globally. You will also collaborate with other senior leaders and stakeholders across the organization to align our direct-to-consumer acquisition strategy with our overall business goals and brand identity. 

What You Will Do In This Role: 

• Define and execute the e-commerce acquisition vision, strategy, and roadmap for our company, ensuring we deliver a seamless, engaging, and profitable online experience for our customers worldwide. 

• Manage and optimize the conversion performance of our e-commerce platforms, including websites, mobile apps, online marketplaces, and various media channels. 

• Develop and implement effective customer acquisition strategies, marketing campaigns, promotions, SEO, SEM, email, social media, and other digital channels to drive traffic and conversions, leveraging data-driven insights. 

• Monitor key e-commerce metrics, such as sales, revenue, conversion rate, average order value, customer lifetime value, return rate, and customer satisfaction. You will provide regular reports on these metrics and recommendations to senior management and stakeholders across the company. 

• Manage and grow the new customer bookings and budgets, ensuring we achieve and exceed our financial targets and optimize our return on investment. 

• Lead, coach, and inspire a global team of e-commerce professionals, fostering a culture of collaboration, innovation, and excellence.