Manager, Forecasting & Data Solutions

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

Premion, a division of TEGNA, is a leading "Over-the-Top" (OTT) advertising platform that enables regional and local advertisers to reach highly engaged audiences across premium, brand-safe streaming content. Our platform provides advanced targeting and inventory transparency through direct relationships with 100+ content providers, delivering advertising solutions across live and on-demand streaming TV.

As the Manager, Forecasting & Data Solutions, you will own our internal planning and forecast systems' development, optimization, and ongoing maintenance. Your role is pivotal in ensuring the accuracy of our forecasting models and maintaining seamless integration between forecasting tools, audience data sources, within the broader sales planning process. You'll drive actionable insights that directly inform revenue strategies and operational efficiency by working collaboratively with cross-functional teams—including Product, Sales Planning, Ad Ops, Audience Solutions, and Planning & Operations Analytics.

Responsibilities:
•    Oversee Forecasting Systems: Monitor and manage the internal forecasting platform, ensuring consistent accuracy and proactively resolving anomalies or bugs by liaising with the Planning department on issues and technical teams.
•    Cross-Functional Integration: Collaborate with Sales Planning, Ad Ops, and Product teams—and serve as the liaison with audience data platforms—to ensure forecasting tools align with actionable insights and strategic planning initiatives.
•    Quality Assurance & Optimization: Conduct regular quality assurance on forecasting models and audience segment integrations, ensuring data fidelity and improving workflows through targeted enhancements.
•    Data-Driven Reporting: Work closely with our Planning and Operations Analytics Manager to develop and deliver concise forecasting reports and dashboards that capture critical planning dimensions such as geo availability, inventory trends, seasonality, and market dynamics.
•    Process Improvement Initiatives: Identify gaps in existing forecasting models and propose data inputs, parameters, or system enhancements that better reflect evolving business strategies and market conditions.
•    Documentation & Training: Produce and maintain detailed documentation and training materials on forecasting tools to support cross-departmental understanding and utilization.
•    Subject Matter Expertise: Act as an internal subject matter expert during user acceptance testing and new product rollouts, providing strategic recommendations to optimize forecasting accuracy and drive revenue growth. Manage day-to-day operations of the internal forecasting system—monitoring accuracy, investigating anomalies, and escalating bugs to the appropriate technical teams.

Requirements: 
•    3–6+ years of experience in media planning, ad tech platforms, forecasting tools, or data operations.
•    Strong familiarity with digital media workflows, particularly in OTT/CTV environments.
•    Experience with DMPs/DSPs and/or forecasting or planning tools such as PIO, Salesforce, or proprietary platforms.
•    Analytical mindset with a high attention to detail and a strong ability to troubleshoot, test, and optimize.
•    Excellent organizational and communication skills, with the ability to translate technical concepts into clear action items.
•    Demonstrated ability to collaborate across multiple departments and manage complex workflows independently.
•    Experience supporting or training internal users on tools and systems is a plus.

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction.

Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured of access to brand-safe, fraud-free, guaranteed inventory that reaches the fastest-growing and highly engaged OTT audiences.

Pay Range $100,000