Customer Acquisition Associate

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers.

Job Description

The Customer Acquisition team is tasked with growing the Cash App network using measurable, efficient, and scalable levers. This includes paid marketing channels, referrals, affiliate, our website and app store, as well as offers. We’re looking for an outstanding Growth Marketing Associate to help drive efficient growth across these levers through both data analysis and channel management. Our ideal candidate has a penchant for driving growth through data-driven decision making, and is excited to build their career in growth marketing.

You will:

• Execute new campaign and ad launches across all of our channels (paid social, paid search, and programmatic).

• Be responsible for optimizing campaign performance toward ROI efficiency and product adoption goals. 

• Facilitate expanding into new channels through managing attribution setup and test design. 

• Conduct data analysis on our paid marketing channels, uncovering what’s performing and key opportunities. 

• Build visualizations in Mode that double click into the marketing funnel.

• Collaborate with XFN data science and analytics teams to help with sizing and segmentation of opportunities for Cash App to expand into new audiences and products. 

Qualifications

• 2 years of work experience in growth marketing and/or marketing analytics.

• Strong quantitative and analytical abilities: you can pull your own data to answer your questions and develop insights to take action from that data. Experience writing SQL queries and proficiency with data visualization tools (Mode).

• Familiarity with mobile advertising and marketing channels (i.e. paid social, paid search, programmatic) and concepts (attribution, LTV, CAC, ROI, payback periods).

• You are driven by metrics, even when faced with a challenge that isn’t perfectly measurable. You seek to balance strategy and data to drive insights and results.

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $111,700 - USD $167,500
Zone B: USD $103,800 - USD $155,800
Zone C: USD $98,200 - USD $147,400
Zone D: USD $89,400 - USD $134,000

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eli