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Senior Analyst, Data Operations

Publicis Groupe
United Statesfull_timeVerifiedPosted 18 Jan 2024

About the role

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Job Responsibilities:

  • Analyzing data and consulting with subject matter experts to design and develop business rules for data processing
  • Setting up and/or maintaining dataflows in data wrangling tools like Alteryx or Google Dataprep
  • Creating and/or maintaining SQL scripts
  • Where applicable, working with data engineers to assure specifications are understood and followed
  • Being responsible for ensuring that campaign performance data is easily accessible and reliable
  • Monitoring, troubleshooting, and remediating data quality across marketing data systems ensuring full understanding of client deliverables
  • Designing and executing data quality checks
  • Keeping up to date on digital media operations – new partners, buy changes, etc.
  • Governing taxonomy additions, application, and use
  • Serving as a knowledge expert for media and site data processes and identifying areas of improvement to ensure appropriate turnaround times and data quality standards are being met
  • Evaluating opportunities for simplification and/or automation for reporting and various processes
  • Influencing teams towards data-informed decision-making and analytical thinking
  • Promoting a culture of process documentation
  • Providing guidance on process improvements and best practices for data management
  • Working closely with other Data and Analysis teams, providing recommendations and direction on visualization of our data
  • Empowering your team to live the Digitas values to be open, bold, and curious

Qualifications

We’re looking for strong, impactful experience, which typically includes:

  • 3-4 years of applicable experience
  • A four-year college degree; advanced degree is a plus
  • Strong attention to detail
  • Excellent oral and written communication skills
  • Passion for problem solving
  • Passion for data automation and finding efficiencies in current processes
  • Passion for digital marketing, eagerness to learn in a constantly changing space, and a natural curiosity
  • Proficient with SQL and data visualization tools (i.e. Tableau, PowerBI, Google Data Studio)
  • Knowledge and experience with Python and/or R a plus
  • Experience with tools like Alteryx a plus
  • Experience working with Google Cloud and AWS a plus
  • Comfortable in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you!

24-1664

Additional Information

Digitas is an equal opportunity employer.

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Company

Publicis Groupe

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