Senior Manager, Brand Campaigns & Partnerships
T-Mobile USA, Inc.About the role
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
Job OverviewThis role is responsible for bringing the Mint Mobile brand to life through breakthrough campaigns, strategic partnerships, and culturally relevant marketing moments that support commercial and brand objectives. The Senior Manager develops campaign and creative strategies in partnership with Brand Marketing, translating brand positioning into compelling campaign briefs that inspire internal creative teams and agency partners. This role serves as the primary relationship manager for key creative agencies and strategic partners while leading cross-functional campaign execution across Brand, PR, Social, Creative, Ecommerce, Product, and Media. Success is measured by the ability to deliver memorable campaigns and partnerships that strengthen the Mint brand, generate earned attention, and support business priorities through exceptional creative thinking and flawless execution.
Job Responsibilities:
- Develop integrated brand campaign strategies, partnership plans, and cultural marketing opportunities that support commercial priorities and strengthen the Mint Mobile brand.
- Translate brand strategy into breakthrough campaign ideas, creative strategies, and inspiring creative briefs that guide internal creative teams and agency partners in developing memorable campaigns.
- Serve as the primary relationship manager for external creative agencies and strategic partners, providing strategic direction from brief through execution while ensuring alignment with brand strategy and business objectives.
- Lead cross-functional campaign orchestration by partnering with Brand, PR, Social, Creative, Ecommerce, and Media teams to deliver integrated launches, partnerships, and brand moments on time and within budget.
- Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
- Also responsible for other duties/projects as assigned by business management as needed
Education and Work Experience:
- Bachelor's Degree and 7 years of related work experience
OR a combination of education and experience deemed equivalent (Required) - 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
- 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
Knowledge, Skills and Abilities:
- Brand Management (Required)
- Campaign Management (Required)
- Cross-Functional Leadership (Required)
- Customer Insights (Required)
- Data Analysis (Required)
- Integrated Marketing (Required)
- Marketing Analytics (Required)
- Marketing Planning (Required)
- Omnichannel Marketing (Required)
- Strategic Thinking (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
Base Pay Range: $109,200 - $196,900Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonusApply for this role
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