Sr. Strategy Analyst

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

Join Ford's Global Digital Strategy team to help shape the future of Ford.com and our digital customer experience. You'll research consumer trends, competitive benchmarks, and emerging tech to build insights that guide a customer-first digital roadmap. Day to day, you'll support strategic planning, distill data into clear recommendations, and help answer big-picture questions about where the automotive digital marketing landscape is headed.

We are looking for a curious and scrappy problem-solver with initiative, attention to detail and who wants to assist in developing a POV on, “what’s next?”. The Global Digital Strategy team works across Global Digital customer-centric product teams delivering on Ford.com, along with other cross-functional teams at Ford. We perform customer trends assessments, competitive benchmarking & environmental scans, and emerging technology evaluations all to inform & underpin a customer-first roadmap to deliver an always-on digital experience. 

As a Senior Analyst of Global Digital Strategy, you will assist the team in researching & compiling insights into impactful and innovative strategies which will be used by digital product teams to build a best-in-class online customer experience.

Based in Dearborn, MI, this is a hybrid position with a required four-day onsite presence each week  

What you'll do...

• Assist in and support content creation and preparation for annual, quarterly, and ad hoc digital strategic planning efforts for the Global Digital organization
• Support development of the digital strategic plan
• Assist in engaging internal business owners to ensure strategies are clear, compelling, and aligned with the broader ecosystem
• Assist in distill data, insights, and information into clear and compelling recommendations
• Have your finger on the pulse of emerging digital / mobile consumer trends and experiences, preferably in the multi-channel retailer / eCommerce industry, and share those insights to the broader Global Digital team
• Investigate consumer research, industry research, and quantitative data
• Assist in answering essential strategic questions ranging from “what is the competitive capability landscape?” to “how are consumer expectations shifting & how can we leverage our capabilities to meet them?”

You'll have...

• Bachelor’s degree or equivalent combination of relevant education and experience

• 3+ years of professional experience

• 2+ years of experience in digital experience strategy, either in consulting practice, digital agency, ecommerce, a global product organization and/or a unique combination of these

• 2+ years of experience framing a verbal or written POV to influence leaders, partners and peers.

• 2+ years of experience supporting global markets, working at a global company, and or understanding of regional customer similarities and differences
• 2+ years of experience using PowerPoint, Word, and Excel is a skill that will be leveraged consistently in this position 

Even better, you may have...

• Master’s degree

• Strategy consulting experience

• Experience with research tools and managing research vendors
• Confident and trustworthy professional with excellent relational, problem-solving, critical-thinking, and communication skills
• Very comfortable with ambiguity and working in “white space”
• Intellectually curious individual, keeping up to date with relevant trends 
• Comfortable contributing to framing and explanation of sophisticated ideas and concepts in accessible language
• Strong organizational