Brand Manager

Company Description

Who we are:

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products, and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

MMGNET Group is a portfolio of leading B2B fashion industry brands with a rich legacy of supporting the industry and powering the business of fashion forward. The portfolio includes MMGNET, fashion’s newest source for industry insights, trend forecasting, and business resources and parent brand to industry-leading fashion trade event brands MAGIC, PROJECT, COTERIE and Sourcing at MAGIC. MMGNET Group is a subsidiary of Informa Markets and is formerly known as Informa Markets Fashion. MMGNET Group is a subsidiary of Informa Markets (LON:INF). To learn more about the MMGNET Group portfolio, please visit mmgnetgroup.com. 

Job Description

Reports to: Director, Brand & Community

The Brand Manager drives the MMGNET brand strategy and go-to-market plans. They preserve and enhance the brand DNA and play a key role in developing the brand story, visual identity, and ethos across marketing campaigns, channels, social media, events, and influencer programs.

The Brand Manager reports to the Director of Brand & Community and supports the wider marketing organization in developing, planning, and executing brand marketing campaigns and partnerships. This involves working collaboratively with cross-functional marketing teams such as Events Marketing, Revenue Marketing, Content, Social, and Creative & Design.

Additionally, the Brand Manager is responsible for managing external partners, resources, and freelancers as needed and for other project management responsibilities as necessary.

The ideal candidate for this role is customer-obsessed, a storyteller at heart, visually and creatively astute, and a self-proclaimed brand nerd. They thrive in collaborative, fast-paced environments and are highly self-motivated, able to prioritize as needed and balance stakeholder feedback with brand management and marketing best practices to deliver effective materials, campaigns, and messaging. Communication, collaboration, and emotional/behavioral intelligence are fundamental to this position and success in this role.

The ideal candidate should possess a solid understanding of brand management best practices, brand marketing campaign development, and visual guidelines/campaign development.

Ability to work a hybrid schedule and travel into our office located at 605 3rd Ave, New York, NY 10158

Role Accountability and Duties:

• Possess / Acquire deep understanding of our industry, existing customer base, and target customer segments’ challenges and needs; disseminate knowledge internally and leverage findings to support the development of tactical plans to acquire, retain, and engage and deliver against them; Monitor market trends and competitor activity; provide on-going updates and reports, present insights to key stakeholders and leadership as necessary
   
• Align marketing teams around the brand’s strategic positioning / direction; collaborate actively with key cross functional teams to support delivery of strategic and tactical plans & guides.
   
• Manage the delivery of both annual / seasonal campaign themes and key brand messaging in partnership with the Director Brand & Community, Design team, and external agencies
   
• Create briefs and align creative teams and agencies as needed to create hero visuals / supporting assets that fuel monthly content campaigns and product launches; Own and execute roll-out
   
• Work closely with brand marketing and content teams to create marketing campaign storylines and plans, and ensure brand visual identity, seasonal guideline application, and voice & tone consistency across communication formats and marketing channels
   
• Align with product & content teams on monthly content campaigns and themes; Execute audience briefs, targets/wish-lists, and ensure on-going dissemination of key campaign information to marketing team
   
• Own and execute new and ongoing advertising activities and media plans; support marketing in analyzing performance and media partnership(s) ROI; work hand-in-hand with Brand Marketing to align key campaign timelines
   
• Partner with Content and Social teams as needed