Visual Merchandising Project Manager
RichemontAbout the role
At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.
Visual Merchandising Manager
Jaeger - LeCoultre | New York
Reports to: Senior Project Manager
Role Overview
At Jaeger-LeCoultre North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.
Within the Jaeger-LeCoultre North America Marketing team, the Visual Merchandising Manager is responsible for driving the consistency and quality of visual merchandising (“VM”) implementation and trade marketing tools throughout the region and distribution network in collaboration with local Marketing, Store Development Planning and Commercial teams. She/He will work in close relationship with HQ teams to elevate and maintain Jaeger-LeCoultre image standards to enhance both the business and the client experience.
RESPONSIBILITIES
STRATEGIC (30%)
- Plan annually together with HQ and Local teams the VM needs and budgets based on HQ guidelines for openings, permanent VM, trade marketing tools, temporary animations, and local brand events.
- Ensure local visual requirements are shared and met at all time: maintain a culture of excellence, act as a key informant on in-store execution.
- When appropriate, adapt display based on the store’s requirements and architecture, considering local needs together with SDP teams for boutiques, point of sales, espaces.
- Foster a vibrant VM community by actively sharing relevant communication: train and disseminate visual merchandising expertise among Commercial, Retail and Partners teams.
- Monitor and evaluate VM performance and customer feedback, to identify the best practices and areas for improvement.
OPERATIONAL (70%)
- Uphold visual brand standards according to global directive, with impeccable attention to detail and a keen aesthetic.
- Coordinate the logistics and deliveries of POS material into the different commercial touchpoints throughout the region in a timely manner per local Marketing, Commercial and SDP needs.
- Support Marketing teams by implementing VM guidelines, Microzoning and by delivering Trade Marketing material for all POS, regional brand events such as brand exhibitions, pop-up, travelling collections, trade and in-store partners events
- Support SDP teams with store opening and maintenance from creating planogram to in-store execution, lead and propose agile solutions per market and POS needs
- Create purchase orders, vendors and other financial needs in SAP, coordinating with local finance department, various vendors and marketing teams.
- Prepare various reporting documents for HQ and local management including qualitative and quantitative elements incl. IWD App.
- Manage the storage, stock inventory and destructions of all point of sale material in our external warehouses and within the Retail environment.
- Plan and track VM / POS budgets as part of the A&P budget following Richemont process and guidelines (PO, Accruals, Invoices, Landing etc.)
REQUIREMENTS
SKILLS
- 3 to 5 years of related experience in Visual Merchandising and Trade Marketing Project Management
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