Jobs and Careers

Advanced Specialist, Product Marketing

United Kingdom, United Kingdomfull_timeVerifiedPosted 20 Jul 2026

About the role

This role aligns to industry-level titles such as Marketing Manager, B2B Marketing Manager

Description

You’ll have the opportunity to lead high-impact marketing campaigns for Pearson’s UK Vocational Marketing team, working closely with product and sales teams to engage educators and learners/parents, drive growth and strengthen Pearson’s presence in the market.

About the role

We are looking for a Advanced Specialist, Product Marketing to work in our UK Vocational Marketing team at Pearson. The role with be responsible for marketing our BTEC Tech Awards qualifications offer to educators in Schools and collaborating with the Schools marketing team to maximise opportunities around KS4 revenue. Reporting to the Manager, Product Marketing for BTEC and T Levels, the role will be working closely with our product managers and sales team as we develop our product portfolio within a competitive and evolving market.

We are looking for someone who is customer focused, commercially minded, results-driven, and able to build relationships with key stakeholders whilst executing a number of key campaigns.

This is a broad role that requires a hands-on marketer with experience of building and maintaining good direct and cross-functional relationships and who can plan and execute marketing campaigns from conception through to completion and evaluation. In return, we can offer a friendly and supportive team, opportunities to learn and develop skills, and the ability to work flexibly either remotely and/or from our London or Oxford offices.

Key responsibilities

Campaign strategy and execution

To develop and implement customer-focused marketing campaigns across multiple channels to drive growth and retention business goals and deliver effective ROI.

To define lead journeys for customer segments, and to create lead management and lead nurturing tactics to convert them into qualified leads and purchasers.

To develop ‘Go-to-Market' acquisition marketing plans using internal and external insights.

To manage end-to-end campaigns through all phases of the campaign lifecycle, including strategy, creative development, audience segmentation and targeting, campaign execution, tracking response and reporting.