Who we are

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.   Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.   Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Product Marketing Manager who will help shape the Product Marketing craft at Geotab along with the role Product Marketing plays as the team grows & develops. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Product Marketing Manager, you will be a story-teller and market-facing expert in your product domain, contributor to strategy and roadmaps, and the owner of growth leading to market launch of your products through orchestration of the marketing team. You will need to work closely with Product Managers, Engineering, Sales and Marketing teams to ensure alignment and seamless execution of product marketing strategies. To be successful in this role you will be a self-starter with strong written and verbal communication skills, and have the ability to quickly understand complex, technical concepts. In addition, the successful candidate will have strong analytical and project management skills with an ability to identify needs, develop effective solutions, and manage projects through completion. The successful candidate will also be able to manage multiple timelines and contrasting priorities to ensure timely results.

How you'll make an impact:

• Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab’s products with the world.
• Build the marketing roadmap for growth of your product area. Define how we’ll achieve the next level of growth.Bring your product stories to life with our marketing teams.
• Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry + growth trends, personas, competition, distribution channels/partners.
• Tag team with Product Manager in terms of being the “voice” of the product. Catering the message and documents to the individual and sales teams needs.
• Help shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops.
• Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies.
• Support the development of a variety of marketing materials including white papers, case studies, blog posts, PPT decks, sales tools, ROI calculators, and webinars to support product launches and ongoing marketing campaigns.
• Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption.
• Establish and maintain a feedback loop with customers to gather insights and inform product development and product marketing strategies.
• Product growth, co-owner with the product team. In addition to this, monitor and analyze the performance