Mobile Retention Marketing Manager

Job Title:

Mobile Retention Marketing Manager

Role Overview:

McAfee is seeking a dynamic and results-oriented Mobile Marketing Manager with expertise in full-funnel mobile app marketing. The ideal candidate has a global background in lifecycle marketing, retention strategies, customer relationship management (CRM), partnership management, and data analytics. This role will be responsible for developing and executing lifecycle messaging strategies to drive user engagement and retention across iOS and Android platforms.

This is a Hybrid position located in either San Jose, CA or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the two locations and are not offering relocation assistance at this time.

About the role:

• Create and drive XYZ’s mobile app end-to-end lifecycle strategy across Push, In-App Develop and execute a comprehensive end-to-end mobile lifecycle strategy across Push, In-App Messages, and Email to engage and retain users globally.

• Leverage data, analytics, and user insights to assess current performance and optimize lifecycle campaigns for maximum impact.

• Collaborate cross-functionally with brand, legal, marketing, product, data, and engineering teams to deliver personalized and high-impact campaigns.

• Manage external agency relationships to ensure seamless execution of lifecycle marketing strategies.

• Implement and refine a testing roadmap to optimize engagement channels, including A/B testing to continuously enhance campaign performance.

• Analyze campaign performance, identify opportunities, and translate insights into actionable strategies.

• Present findings and recommendations to leadership through clear, data-driven reports and presentations.

• Develop and monitor key mobile performance metrics in partnership with the data quality team.

• Align with the Product Marketing team to prioritize research needs based on market trends and product updates.

• Stay ahead of industry trends by analyzing third-party research and implementing best practices in mobile lifecycle marketing.

About you:

• 9+ years of experience in growth, lifecycle, or subscription marketing, with a proven track record of driving retention and increasing LTV through multi-channel campaigns.

• Expertise in mobile app marketing, particularly push and in-app messaging (MoEngage experience is a plus).

• Strong understanding of key lifecycle KPIs (e.g., engagement, retention) and experience optimizing campaigns for performance.

• Highly analytical and detail-oriented, with experience using data to inform marketing decisions.

• Exceptional organizational, strategic, and communication skills to drive cross-functional alignment.

• Proficiency in MS Excel and PowerPoint for data analysis and reporting.

#LI-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $123,650.00-$203,150.00. McAfee takes into consideration an individual’s skillset, experience and location