General Manager, S&S Brands

JOIN US AND "CREATE YOUR VISION" 

ABOUT US

S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia and Gildan to reach our hyper-fragmented base of customers, comprised of apparel decorators, eRetailers and promotional products distributors that embellish apparel items for diverse end consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports, etc.). At S&S, we differentiate in the market through a customer service focus, strategic product portfolio, world-class distribution infrastructure, a collaborative growth culture and a relentless focus on technology and innovation.  

Our success has compounded since the Company’s humble beginnings in 1988 as a regional t-shirt distributor to a leading, multi-billion-dollar value-added distribution platform that drives market penetration for our suppliers while enabling the growth, operations and fulfillment for a diverse range of customers across channels and business sizes. We strive to be the apparel distributor of choice while inspiring and fostering growth for customers, employees and suppliers through our core values of service, deep relationships, innovation, continuous improvement and accountability. 

ABOUT THE ROLE

As S&S Activewear accelerates its Value Creation Plan (VCP), we are creating a senior leadership role to drive our Owned Brands strategy and business.  The General Manager, S&S Brands, will drive the transformation of our Owned Brands portfolio into a differentiated, margin-accretive engine of growth. The GM, S&S Brands will serve as the strategic and operational lead across brand development, category expansion, commercial integration and supply chain with a mandate to build, scale, and win with Owned Brands.

Full-Time, Exempt 

WHAT YOU WILL DO 

• Own P&L and deliver the Value Creation Plan for S&S Brands Business Unit
• Collaborate effectively with Commercial Leadership Team to leverage their expertise and resources to grow and steward the Owned Brands portfolio 
• Position Owned Brands within overall category strategy while addressing whitespace in under penetrated categories
• Ensure Owned Brands are complementary, not competitive with our strategic brand supplier partners 
• Develop and execute the end-to-end strategy including brand architecture, marketing, product development, supply chain, and go-to-market.
• Lead brand positioning and equity building efforts for existing Owned Brands with a focus on innovation, storytelling, and differentiation.
• Drive Owned Brands innovation agenda to penetrate new categories through brand development, licensing and acquisition 
• Serve as the lead thought partner to extended Commercial team on pricing, positioning, and channel strategy for owned brands.
• Be the champion for Owned Brands within the commercial organization, ensuring alignment to company strategy and accelerated growth
• Manage supply chain strategy and execution for Owned Brands, ensuring agility, cost-efficiency, and sustainability.
• Manage strategic supplier and vendor relationships for Owned Brands
• Lead Owned Brands sustainability strategy 

WHAT SUCCESS LOOKS LIKE 

• Achieve Value Creation Plan Objectives for Owned Brands
• Revitalized and expanded Owned Brand portfolio with highly differentiated propositions that provide unique value to our customers and end users
• Successful penetration of Owned Brands into high-potential categories
• Improved supply chain performance and cost structure for owned brands.
• Strong cross-functional alignment across Commercial and Supply Chain.

WHAT WE ARE LOOKING FOR 

• 15+ years of progressive leadership experience in brand management, category strategy, or general management within consumer goods, apparel, or retail sectors
• Proven success owning P&L and delivering growth through brand portfolio transformation and commercial integration
• Deep expertise in brand architecture, product development, and go-to-market strategy, with a track record of building differentiated, margin-accretive brands
• Strong strategic thinking and analytical skills, with the ability to identify whitespace opportunities and drive category expansion
• Experience leading cross-functional teams across marketing, supply chain, and commercial functions to align on brand strategy and execution
• Demonstrated ability to manage complex vendor and supplier relationships, including sourcing, licensi