Product Manager, AR Creator Ecosystem

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product team combines creativity, data-driven insights, and operational excellence to shape the experiences that make Snapchat engaging and impactful for our global community. This team of Product Managers, Designers, and Strategists works collaboratively across areas like Core Growth, Content, Bitmoji, Augmented Reality, AI, and Emerging Products. Together, they craft innovative solutions that enhance user connections, elevate content and AR experiences, and drive the growth and evolution of Snapchat's core platform.

We’re looking for a Product Manager to join our AR Product team at Snap Inc!

What you'll do:

• Own the Lens Creator Journey: Develop and execute a product vision and strategy focused on the end-to-end Lens creator lifecycle, from onboarding and creation to audience growth and long-term retention.

• Build Insights & Feedback Products: Partner with the XFN team to define and launch products that provide creators with actionable insights into their Lens performance and audience engagement. Create and manage robust feedback loops and communication channels (e.g., notifications, in app insights for creators)  

• Develop Platform Capabilities: Partner with engineering, design, and UXR to build and enhance platform capabilities and creator tooling that unlock new creative possibilities and streamline development workflows.

• Drive Creator Growth & Incentives: Collaborate closely with Legal, Marketing, PMM, and Product Partnerships to design, launch, and manage creator incentive programs that drive ecosystem growth and high-quality content creation.

• Lead Cross-Functional Teams: Build close relationships with Design, UXR, Data Science, and Engineering to translate creator needs into a clear, prioritized roadmap and detailed product specifications.

• Analyze and Iterate: Define and analyze key success metrics for the creator ecosystem. Use data-driven insights to evaluate tradeoffs, make decisions, and drive successful execution of initiatives that deliver value to creators and Snap.

• Be an Ecosystem Expert: Deeply understand the competitive landscape, creator economy trends, and business priorities to push forward initiatives that matter while ruthlessly cutting those that do not.

Knowledge, Skills & Abilities:

• Experience building products for creator or developer communities.

• Strong understanding of user feedback systems, analytics, and insights products.

• Ability to define and analyze success metrics and use data to drive product decisions.

• Excellent interpersonal communication, relationship management, and organizational skills.

• Ability to think creatively and approach problems with system-level thinking.

• Experience working with 3D engines (Unity, Unreal), XR frameworks, or other creator tools.

• Familiarity with design tools like Figma or similar.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience.

• 4+ years of experience in product management, building and shipping products at a consumer technology company.

Preferred Qualifications:

• A deep passion for creator ecosystems and empowering developers.

• Hands-on experience across the entire product lifecycle for a platform or ecosystem product.

• Experience working on creator or developer incentive programs.

• Proven ability to manage complex projects with diverse cross-functional partne