Sustainability Positioning Lead (f/m/d)

Sustainability Positioning Lead (f/m/d)

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2-3 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

The Positioning Lead for Sustainable Transformation is a critical member of the Living Progress team which is responsible for advancing the company’s Living Progress (Sustainability) reputation with the key influencers and stakeholder groups that our customers and investors turn to. Our mission is to enhance the business case for HPE products and services, deliver world class reporting, and drive leadership through our sustainability strategy.

In this role you will:

• Lead the development of sales and customer materials and tools that convey HPE’s sustainability value proposition and equip our sellers to successfully leverage sustainability as a competitive advantage.
• Develop and execute the positioning and enablement strategy for HPE’s pan-HPE sustainability narrative, partnering across the company to identify gaps, develop materials, ensure amplification and uptake, and continually evolve HPE positioning to address customer sentiments.
• Oversee the development of sales- and customer-facing materials and tools that convey HPE’s sustainability value proposition and clearly articulate the company’s narrative on sustainable IT and ESG topics based on market and competitive research, customer insights, and collaboration with our technologist and innovation teams.
• Work closely with HPE technologists to support global customer engagements and sustainability thought-leadership activities related to topics such as IT efficiency, sustainability, circular economy, and supply chain programs
• Be accountable for creating positioning based on customer and market insights and will provide master oversight of sustainability-related content across HPE.
• Maintain clearly articulated narrative on sustainable IT and ESG topics based on market and competitive research, customer insights, and collaboration with sustainability technologists. Ensure message consistency, accuracy, and quality with a keen eye for greenwashing.
• Partner with Communications to develop thought-leadership content highlighting HPE leadership and work closely with marketing teams to position this narrative in relevant campaigns and with key stakeholder groups
• Tactically execute key deliverables including videos, written articles, blogs, website guidance, thought leadership whitepapers, product deliverables, infographics, podcasts, presentations, message maps, ROI tools and sales resources, including promotion and amplification across digital outlets, working in partnership with subject-matter experts to convey progress and differentiation.
• Prepare executive-level communications, presentations, and reports for internal and external stakeholders, including sustainability-related messaging that aligns with the company’s Living Progress agenda, business goals, and shareholder expectations
• Partner with marketing to develop and maintain customer stories that showcase the sustainability benefits of HPE solutions
• Collaborate with our Communications teams to create relevant ESG communications to key internal and external stakeholders, including highlighting activities via digital and traditional channels and ensuring consistent messaging

If you are…

• Good at partnering, innovating, and making things happen? Good start, you are aligned to our core values!

If you have these Skills, Expertise, Attitude and Education…

• BA or BS in Engineering, Sciences, Business Communications, or Marketing discipline  
• At least seven years of experience in relevant roles
• Understanding of both technical and sustainability concepts is a plus
• Ability to translate complex, distributed and varied information into audience-resonating positioning and compelling content
• Ability to build strong relationships with internal stakeholders and develop