Personal Systems Marketing GTM Segment Lead

Personal Systems Marketing GTM Segment Lead

Description -

*Small-Medium Business Segment Lead

Personal Systems Marketing Go-To-Market Strategy & Planning Team

We are a global team within HP’s Personal Systems Marketing organization, responsible for strategic investment planning and activating global marketing strategies within a 4P context. Our objective is to maximize the impact of marketing, empowering local marketing teams to deliver greater business value by providing strategic guidance and operational support.

• We drive strategic alignment between category and marketing priorities and facilitate marketing planning within a 4P planning framework

• We define global marketing investment plans, using a portfolio optimization approach

• We set country targets, track progress, and optimize outcomes

• We scale best practices and remove barriers to improve marketing execution

• We enable data-driven performance improvement through closed-loop measurement
   

As the Marketing Go To Market lead for SMB, you’ll be the global expert for marketing activation in this segment.

You’ll work with HP’s worldwide and local marketing teams, data scientists, market-sizing- and customer-insights experts, our product- and sales organizations to contribute to 4P marketing plans that drive growth and enable HP to win share from competition.

• Align goals and targets with focus countries, ensuring clear marketing priorities.

• Help countries analyse their marketing performance, optimize their plans and execution.

• Conduct Country QBWs using standardized templates (scorecards, activation overviews, high-/lowlights) to provide transparency into country-level executions, monitor performance and identify actions.

• Facilitate best practice sharing, address roadblocks and advocate for country investment cases to optimize future outcomes

• Foster and manage alignment with key stakeholders in Category to ensure strategic consistency and buy in.

• Enhance marketing effectiveness by driving seamless global and local 4P collaboration, integrating marketing deeply into 4P execution plans.

• Represent marketing in global 4P SMB initiatives like SmartBuy, GAIN, Lead to Win, Phoenix.

• You’ll be the go-to-person for global teams to understand what’s happening in markets.
   

People you’ll work with are based around the globe – from San Diego over Huston, Barcelona, Geneva, Stuttgart, Bucharest and Singapore to Bejing. You’ll collaborate in virtual environments with occasional face-to-face meetings.

Knowledge and skills

• Drive and initiative.  Self-starter.  Anticipatory leadership.

• Emotional intelligence to build relationships in virtual environments.

• Diplomacy and ability to influence cross-functionally without authority.

• Ability to distil the complicated to simple and make cases that are impossible to refute or ignore. 

• Strong analytical skills, rolling up data, analysing insights and stitching them together to create compelling stories.

• Strong written and interpersonal communication skills – excellent English

• Communicating with ease in front of internal teams or senior leadership.

Education & Experience Required

• Bachelor’s degree in Marketing and/or Business & Management.

• At least 8 years’ experience in commercial (b2b) marketing

• Deep experience in running high-profile multi-channel commercial marketing campaigns based on a fundamental understanding of B2B customer decision journeys

• Experience with analysing large data sets using tools such as Excel, Power BI, Google analytics and others to extract key insights that inform your growth strategies and tactics.

• Experience in Growth Marketing and experimentation - conducting A/B testing, using tools such as Optimizely, Google Optimize, and others. Big plus if you have completed the Reforge Growth program.

The base pay range for this role is $136,000 to $198,000 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only).  Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 
  • 4-12 weeks fully paid parental leave based on te