Senior Associate, Affiliate

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle an agency of dentsu.

Job Description

Location: NYC (open to remote)

As a Senior Associate, you will work across 2-3 affiliate clients within the dentsu portfolio of agencies including Carat, dentsuX, iProspect, Merkle and MuteSix. You will receive on-the-job training in industry landscape and technologies, partnerships, campaign management, client services, ad trafficking, analysis, and communications. You will report to a Senior Manager, Associate Director or Director.  

A Senior Affiliate, Associate must have the ability to execute affiliate/performance partnership marketing programs and deliverables across verticals and service platforms. This role includes the following responsibilities:

External Relationship Management: 

• Participates in client meetings and presentations
• Brings well-supported ideas and concepts to the table for high level strategy

Strategic Focus: 

• Works closely with Affiliate team members and other performance channel teams (Paid Search, SEO, Social, etc.) to execute cross-channel plans
• Understands how the Affiliate channel is a key part of a holistic digital performance plan (but also how it differs from other marketing channels)
  • Can hit the ground running helping hit campaign goals and
  • Works collaboratively to achieve results
• Can execute placement bookings, reporting, and text links as needed

Delivery: 

• Help plan and fully execute affiliate campaigns, including (but not limited to) daily account management, account growth and development, and day-to-day organization, and communications
• Audit, review and analyze reports, partake optimization efforts to meet campaign objectives and performance 
• Build revenue/perform to client KPIs and objectives
• Willing to dig into the tech and data to find solutions and answer questions (preferably familiar with Google Analytics and/or Adobe Analytics)

Qualifications

Qualifications: 

• MUST have some experience within the Affiliate space: Affiliate Network management, PR or Influencer Marketing, CPA optimization strategies, publisher negotiations, and benchmarking/reporting on revenue and ROAS
  • Familiarity with lead gen, subscription models, and syndication partnership marketing a plus
  • Preferred: An interest in content as a driver of revenue and brand awareness

Requirements: 

• 1-3 years direct experience working as an affiliate/partner marketing specialist at a performance marketing agency, an affiliate network/partnership network, a team in-house, or with an affiliate publisher.
  • Building incremental revenue while maintaining ROAS goals in retail or subscription-based ecommerce environments
• Strong background on one or more networks: Impact Radius (and preferably Forensiq), Partnerize, CJ, or Rakuten Affiliate Network (RAN)
• Ability to manage complex data and sort invoicing (not easy in this channel!)
• A genuine love of Affiliate!
• A hardworking, open attitude about learning new things
• Able to learn new technology, industries, and guidelines quickly and enthusiastically  

Additional Information