Content Marketing Specialist-Vietnamese Market

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

Weee! is seeking a talented and passionate Content Marketing Specialist for Weee!'s Vietnamese Marketing Team to create and deliver effective marketing campaigns that focus on the Vietnamese Community. This role will collaborate with Merchandising, Performance Marketing, Product teams to produce best-in-class marketing content targeting the Vietnamese Community to drive user revenue. This is a great opportunity to work with entrepreneurial professionals in a dynamic environment.

Responsibilities:

• Produce effective content including in-app pages, website landing pages, emails, and push notifications for the Vietnamese storefront to promote weekly deals, seasonal promotions, evergreen collections from start to finish. 
• Develop  and optimize storefront themed activities and seasonal campaigns per marketing calendar to drive user engagement.
• Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Vietnamese users, ensuring alignment with overall marketing goals.
• Curate and manage engaging content across various social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) for Vietnamese team including timely responses to comments, messages.
• Write compelling copy and create visual content for Vietnamese storefront and official social media accounts that resonate with our target audience.
• Translate English content into Vietnamese to support marketing campaigns. .
• Collaborate  with the marketing team to find new opportunities for effective  new user growth
• Conduct market research, A/B testing and analyze key performance metrics  to identify content gaps, opportunities and successes 
• Update weekly on  storefront and social media performances  to the team members and senior leadership 

Skills and Qualifications:

• 1+ year of landing page design, email and push marketing experience
• 1+ year of social media management experience including video content creation
• A Bachelors’ Degree or relevant experience applicable to digital/ social media marketing, advertising, and communications industry
• Strong understanding of content marketing principles, social media management and copywriting best practices
• Proficiency in Figma, Canva and Google Sheets (required)
• Proficiency in Adobe and Excel (preferred)
• Strong verbal and written communication skills. Native/Bilingual proficiency in Vietnamese, proficient in English is required
• Be in touch with native Vietnamese Community
• Background in eCommerce, food-delivery a plus
• Have a passion for making delicious, fresh groceries accessible to everyone!

Benefits

• Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
• 401k, 4% company match
• Equity
• Annual bonus plan
• Vacation and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $66,560-70,000
• This role may be eligible to discretionary bonus, incentives and benefits 
• Our salary ranges are determined by role, level, a