North America Commercial Enterprise Events Expert

Description -

We are looking for a Commercial Events Expert to lead, execute, and optimize North America's commercial events strategy. In this role, you will build a scalable, insight-driven events program that strengthens HP’s position in the commercial market, accelerates revenue opportunities, and deepens engagement with customers, channel partners, and alliance partners.

You will develop and manage end-to-end event plans, from strategy and budget oversight to flawless execution and post-event nurture, lead flows and measurement. You will collaborate closely with HP sales & category leaders, channel and alliance teams, and marketing partners to ensure every event delivers measurable impact and aligns with our commercial growth priorities.

Key Responsibilities

Strategic Planning & Execution

• Develop and execute HP’s national commercial events strategy across all customer segments, including customer events in partnership with alliance partners, webinars, virtual events, Industry events, roadshows, and targeted ABM-driven experiences.

• Build annual and quarterly event calendars aligned to Commercial PC, Print, Services, and Solutions priorities.

• Lead execution of high-impact in-person and virtual events that elevate HP’s commercial brand and drive demand generation.

• Lead strategy and execution for alliance partner-focused events (Microsoft, Intel, AMD, Qualcomm and other partners) including joint roadshows, workshops, briefings, and co-marketing experiences.

• Manage partner approvals, funding utilization, and ensure joint KPIs are met.

• Strengthen collaboration with channel partners and distributors through co-hosted events and enablement programs.

ABM Measurement & Insights

• Establish clear success metrics for every event, including pipeline influence, account engagement uplift, content consumption, and conversion metrics.

• Work with marketing operations to create post-event ABM reports—connecting event attendance to account engagement and marketing generated opportunities (MGO).

• Track ROI and provide insight-driven recommendations to improve future event selection and design.

Operations, Budget Management & Governance

• Manage event budgets, partner funding, procurement processes, and vendor negotiations to ensure cost-effective delivery.

• Oversee event intake, evaluation, approval processes, and contract management.

• Maintain unified event dashboards, processes, playbooks, templates, and post-event reporting cadences.

• Build and maintain strong relationships with internal teams (category, sales, channel, marketing operations) and external agencies.

• Review and assess event proposals, ensuring strategic fit and clear business outcomes.

• Ensure all event assets reflect HP’s commercial brand standards and messaging.

Team Leadership & Collaboration

• Foster a collaborative, inclusive, high-performance event culture.

• Coach and support team members, agencies, and extended cross-functional partners.

• Drive continuous improvement in event quality, attendee experience, and operational efficiency.

How We Define Success

• You demonstrate HP’s core values—trust & integrity, customer-first thinking, innovation, and collaboration.

• You deeply understand the commercial customer landscape and channel ecosystem.

• You create a repeatable, measurable events engine that shows clear ROI through ABM insights and pipeline contribution.

• Internal stakeholders describe you as a strategic, solutions-oriented partner delivering high-quality experiences.

• You elevate the impact of alliance partner events, optimizing MDF investment and strengthening partner relationships.

• You champion digital tools, automation, and innovation to modernize the events process.

• You continuously grow your skills and keep HP at the forefront of event excellence.

Education & Qualifications

• Post-secondary degree in event management, marketing, communications, or related field will be a plus.

• 8+ years of experience managing B2B events, preferably in technology, enterprise, or channel-driven environments.

• Strong understanding of partner ecosystems, alliance marketing, and co