Director, Sales

Job Description

About CitrusAd 

Launched in 2016, CitrusAd was purposely built with a retailer-first focus creating incremental revenue opportunities through a best-in-class technology platform and a services division to create and develop leading Publisher Monetization programs. This winning combination of tech and highly experienced services allow us to unleash the potential of online shelf space, where CitrusAd effectively turns retailer websites into highly targeted and effective marketing platforms - changing the way in which retailers, advertisers and customers manage and experience e-commerce. 

Just 12 months after its product launch, the CitrusAd platform was adopted by more than 36 global retailers in 22 countries reaching more than 300 million customers through 30 billion website page views. 

At CitrusAd we run on collaboration and teamwork.  We’re committed to fueling our team members’ passion for creativity, community involvement and work/life balance.  After all, it’s our people that take us from great to incredible. If you thrive in a creative, fun, teamwork atmosphere, this job may be for you! 

Characteristics we look for: 

• An eager, go-getter with a roll up your sleeves “get it done” approach  
• A desire to learn, grow and develop within your role and the organization  
• Genuine interest in digital and the power of effective marketing 

Your Role and Impact to Success 

Purpose 

The Director of Sales role will be specifically positioned on our newest retailer’s team, Petco. Petco will be leveraging CitrusAd’s Display Ad & Sponsored Product Ad technology to power their brand new onsite media platform.  

We’re looking for a go-getter who can get excited about the “pet” category as we bring this offering to Petco suppliers. In addition to driving revenue, this role will require strong partnership with internal cross-functional teams as well as working in harmony with the retailer’s Category Managers & Vendor Marketing groups.  

Duties and Responsibilities 

• Generate revenue and strive to exceed target quota 
• Utilize networks & tools to identify & contact prospective supplier contacts  
• Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships  
• Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship 
• Own a room (even virtually) – present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term 
• Analyze campaign performance statistics and recommend performance enhancements 
• Collaborate with internal teams (account management, ad operations, creative, analytics, development) to ensure a seamless experience for both the retailer & suppliers 
• Communicate with retailer teams (Category Managers & Vendor Marketing) regarding “VIP” account outreach, pipeline, messaging + SKU prioritization, URL confirmation, etc.  
• Track outreach & sales activity pipeline using HubSpot – participate in a weekly pipeline call with the retailer 

Strengths 

With a focus on sales strategy and operational excellence, this role will require:  

• Working knowledge of retail, eCommerce and digital monetization programs 
• Proficient knowledge in digital ad monetization & sales  
• Strong leadership qualities – trust, loyalty, empathy, forward thinking, self-starter 
• Clear, concise and proactive communication skills + prompt response times 
• Strong organization skills – proving the ability to prioritize to ensure deadlines are met  
• Ability to problem solve focused on being solution oriented  

Qualifications 

• 5+ years’ experience in advertising, media sales and/or business development  
• Comfortable with DSP, DMP, PMP terminology & discussion 
• BA/BS degree in marketing, business or related field 
• Post COVID travel to Petco HQ (San Diego) and/or Supplier/Agency offices 

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many pa