Head of Marketing
SpryPointAbout the role
If you believe that demand generation is the engine of revenue growth, that urgency is a competitive advantage, and that a marketer’s job is not finished until pipeline is created, you may be a perfect fit for SpryPoint’s Head of Marketing.
This is a full-stack marketing leadership role. The Head of Marketing serves as a strategic partner to the CRO and executive leadership team, owning the programs, systems, and content that create inbound pipeline, drive market awareness, and sharpen SpryPoint’s position as the category-defining native SaaS platform in the utility CIS market. This is a builder role - you will inherit a lean marketing function with a strong contractor base and be accountable for transforming it into a measurable demand creation engine.
SpryPoint’s buyers are utility directors, CFOs, and executive teams operating in slow, multi-stakeholder procurement environments, frequently guided by selection consultants, with buying cycles that span 18 to 24 months. The North American utility market is in the middle of a generational technology replacement Supercycle, with the majority of existing Customer Information Systems 20 to 40 years old. The Head of Marketing must understand how to create early awareness before an RFP is issued, disrupt the status quo of incumbent upgrade decisions, and sustain engagement across a long and complex buying journey.
This role requires a revenue marketing-led profile with strong product marketing instincts. The ideal candidate excels in demand generation, pipeline creation, and field/partner alignment- and brings a working command of product positioning, competitive messaging, and buyer narrative. A dedicated PMM/Brand hire will be added in a future phase to extend and deepen the positioning function.
Core Responsibilities
1. Revenue Marketing - Combining inbound and outbound pipeline generation, including digital, field, and partner marketing in coordination with sales.
Build and own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP
Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results
Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable
Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths
Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals
Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline
Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns
Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences
Lead strategic planning for SpryPoint’s annual client conference (300+ planned attendees, Oct ’26, $1M investment) including programming, sponsorship, logistics, and attendee experience
Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline
2. Product Marketing & Positioning - Owning SpryPoint’s category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas.
Own SpryPoint’s market positioning as the only native SaaS solution in the utility CIS market, sharpening the differentiation narrative, category framing, and competitive response framework
Develop and maintain a comprehensive messaging architecture aligned to ICP tiers, buyer personas (utility directors, CFOs, customer service leaders, executive suite), and buying cycle stage
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