Public Relations Manager

Description

Information & Responsibilities

The Public Relations Manager is responsible for enhancing the Institute's reputation and regional and national visibility through authentic, exciting, and timely sharing of the many CalArts stories. This includes developing relationships with local, regional, and national news media and working to secure media placements. The Public relations Manager also works closely with colleagues in Content, Creative, Enrollment Management, and Advancement communications to support content marketing efforts, create a strategic editorial calendar and to ensure consistent messages to internal and external audiences.

 

The Public Relations Manager is responsible for creating and executing public relations plans for both internal and external audiences. They will collaborate on editorial content in print, digital, and social media formats and will work proactively to improve communications externally/internally for all Institute stakeholders. The PR Manager also provides media relations counsel, training and interview support to the president, senior staff, deans, faculty and key staff.

Responsibilities

• Develop and execute comprehensive public relations plans, which include significant media relations publicity endeavors, defined outcomes for success, and integrated marketing communications through partnership with communications teammates, to support strategic communication and advance CalArts branding initiatives, and mission-focused Institute events. Partner with the Vice President of Marketing and Communications, Director of Content and key collaborators in Admissions/Enrollment, Advancement, Extended Studies and other offices to identify strategic objectives and develop public relations campaigns annually to advance these goals. Collaborate with the Marketing and Communications team to identify client needs and objectives across the six schools and the Institute to align public relations efforts with publicity, outreach and media initiatives and to ensure alignment with CalArts branding, voice, and messaging. Cultivate relationships with reporters, editors, and producers at regional and national media outlets and professional associations. 
• Identify and build relationships with key media constituents that lead to measurable media relations outcomes that extend the reach and reputation of the Institute and its people, and assess news trends to appropriately pitch stories to local, regional, and national print and digital news outlets.
• Identify key faculty and program managers and build relationships to position them in various media channels to elevate and expand the reach and reputation of CalArts and to promote faculty and student work and achievements.
• Work proactively and initiate/attend regular meetings with senior and artistic leadership, directors, and managers cross-institutionally to develop and execute strong messaging and manage flow and distribution of information. 
• Use public relations expertise to contribute creative ideas that will generate buzz, reach a broad range of media (beyond arts and culture reporters), and cultivate new audiences for the CalArts “brand.”
• Become a Cision research and distribution expert. Explore distribution opportunities and methods that transcend traditional mediums to reach targeted audiences in innovative ways and result in extended media coverage across communication channels.
• Serve as a member of the crisis communication team and collaborate on crisis communications. Serve as the designated Public Information Officer. 
• Provide quality control and copy editing on departmental and campus communications. Ensure communications adhere to CalArts brand, identity, and style standards. Provide media training to senior staff, faculty and staff (and others) as needed including providing coaching, talking points, fact sheets, and follow-up recommendations.
• Serve as a resource to media representatives for CalArts facts, statistics, and photos/videos. Hire and manage public relations interns. Manage media relations web presence, building a strategy and developing dynamic content to draw media and other users to the site.

Qualifications

• Demonstrated experience and proven outcomes in public and media relations, including event promotion, ability to evaluate future professional trends, and well-versed in integrating multiple communication channels into a public relations strategy.
• Knowledge of and experience in writing media materials that generate results. 
• Organizational and critical thinking skills; ability to work strategically and accurately on deadline.
• Proven relationships with media, and knowledge of various media venues including arts, culture, higher education, entertainment. and business.
• Demonstrated experience in