AD/Sr. AD, Regional Marketing - ILD South

Compensation Data

This position offers a base salary typically between $140,000.00 and $222,000.00. 

Description

The AD/Sr. AD Specialty Regional Marketing is responsible for development/ co-development of regional/zone ILD pulmonary strategy and tactics in preparation for and through the launch of a new molecule for the treatment of IPF and PPF. Leads the localization of core marketing initiatives and resources to meet the regional business goals.  This individual is recognized for their analytical skills, regional knowledge, and brand expertise and, therefore, provides strategic and tactical guidance to the regional customer facing teams.  Additionally, this individual will serve as field resource to achieve regional business objectives through external stakeholder engagement. 

 

This is a remote position.

Requirements

• AD Level: 5 plus years' experience in the US pharmaceutical industry, including 3 years US pharmaceutical marketing experience or other relevant experience (i.e. market development, market economics, business development). 
• Sr. AD Level: 8 plus years’ experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience (i.e. market development, market economics, business development).

•  Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred

• Demonstrated leadership skills.

• Demonstrated project management skills.

• Demonstrated ability to manage budget and resources.

• Demonstrated ability to achieve results in a highly matrixed organization.

• History of successful performance.

• Proficiency in MS Office, Outlook and database applications.

• Ability to travel 50% of the time (will include overnight travel).

• Required to live in Zone.

Duties & Responsibilities

Manages and coordinates the development, implementation and monitoring of regional elements of the brand plans and strategy. 
Oversees the design and implementation of relevant tactical plans (i.e. regional sales/promotional tools, integrated customer plan, market research etc.) to ensure attainment of goals related to the key elements of strategy and brand plans. Serves as marketing contact and advocate for the field regarding access and utilization of customer facing resources. 
Collaborates with other brand team members, customer facing leadership, external agencies, and internal extended team members to align marketing tactics with brand strategy.
Analyze and monitors regional competitive and payor environment through internal analytics, competitive intelligence, advisory boards and market research.  Uses insights to define and lead execution of tactics that advance the brand’s strategic and financial objectives.
Collaborates with sales leadership, customer facing teams and internal cross-functional team members to partner with key regional external experts, local professional organizations, and other third-party organizations to support HCP educational efforts and to uncover potential sources of business.
Leverages internal and external data platforms, analytics, market research to develop and execute regional initiatives that support regional business opportunities and ladder up to the overall brand strategy. Collaborates closely with A&I in identifying needs for, design of, and interpretation of market research activities. 
Provide strategic and tactical guidance to the local customer facing teams and leaders leveraging analytic skills, regional knowled