Select Service Hotel Asset Director

About the Role

We are seeking an experienced, analytical, and highly collaborative Select Service Hotel Asset Director to oversee a portfolio of select-service hotel assets. This leader will be responsible for maximizing asset value, optimizing property performance, supporting strategic capital planning, and driving owner-level initiatives across multiple branded and independent select-service hotels.

The ideal candidate brings strong financial acumen, deep understanding of select-service hotel operations, and a proven track record partnering with hotel operators to enhance performance and profitability.

Key Responsibilities

Asset Performance & Strategy

• Develop and execute asset-level business plans for each property, focusing on revenue optimization, cost controls, market positioning, and EBITDA growth.
• Evaluate property-level performance versus budgets, forecasts, benchmarks, and competitive sets.
• Identify value-creation opportunities including margin improvements, operating efficiencies, and market penetration strategies.

Financial Analysis & Reporting

• Lead monthly, quarterly, and annual performance reviews with operators and senior leadership.
• Analyze P&Ls, STR reports, labor models, capital needs, and long-term cash flows.
• Prepare owner reports, investment summaries, and presentations for leadership and investment committees.

Operator Management & Relationships

• Serve as the primary liaison between ownership and hotel management companies.
• Hold operators accountable to performance targets, brand standards, and property-specific strategies.
• Lead or participate in operator selection, contract negotiations, and performance evaluations.

Capital Planning & Renovation Oversight

• Develop and monitor short- and long-term capital expenditure plans, including FF&E reserve usage.
• Ensure projects align with investment strategy, brand requirements, and ROI expectations.
• Coordinate with project managers, designers, and brand representatives on renovations and PIP execution.

Market Intelligence & Portfolio Strategy

• Conduct ongoing market research, competitive analysis, and feasibility studies.
• Identify trends affecting select-service assets, including demand shifts, brand performance, and operating expense inflation.
• Support portfolio-level initiatives such as refinancing, dispositions, or acquisitions.

Qualifications

Required

• Bachelor’s degree in Hospitality, Finance, Real Estate, or a related field.
• 5+ years of experience in hotel asset management, select-service operations, hotel ownership, or hospitality financial management.
• Strong understanding of select-service brand standards, Marriott and Hilton brand experience preferred.
• Exceptional analytical skills with proficiency in financial modeling and performance forecasting.
• Ability