Jobs and Careers
MA
Global Brand Strategy Director
Match GroupLos Angeles, United Statesfull_timeVerifiedPosted 17 Sept 2024
About the role
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One DreamWe work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own ItWe take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop LearningWe cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark SolutionsWe’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our DifferencesWe are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
As the Global Brand Strategy Director, you will be at the helm of defining and evolving brand narrative and strategy Tinder - the world’s most popular dating app. Working closely with marketing, product, and creative teams, you’ll be responsible for building strategies that inspire award-winning campaigns, deliver strong top of funnel growth, and build a meaningful brand with users worldwide.
You will set the strategic direction for Tinder’s marketing initiatives, develop brand and product marketing narratives, and create the briefs that spark breakthrough creative ideas. You’ll also be tasked with identifying global consumer insights, cultural trends, and market dynamics to ensure our brand resonates with our audience, wherever they may be.
We are looking for an insights-driven strategist who is at the forefront of culture, and who has the tenacity and business acumen to dig into hard consumer and business problems.. If you have a deep understanding of tech, digital culture, and the dating landscape—and you love turning insights into action—you’ll thrive in this role.
Where you’ll work: This is a hybrid role and requires in-office collaboration two days per week. This position is located in Los Angeles CA or New York NY. In this role you must be ok with working some global hours (EU/APAC).
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One DreamWe work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own ItWe take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop LearningWe cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark SolutionsWe’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our DifferencesWe are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
As the Global Brand Strategy Director, you will be at the helm of defining and evolving brand narrative and strategy Tinder - the world’s most popular dating app. Working closely with marketing, product, and creative teams, you’ll be responsible for building strategies that inspire award-winning campaigns, deliver strong top of funnel growth, and build a meaningful brand with users worldwide.
You will set the strategic direction for Tinder’s marketing initiatives, develop brand and product marketing narratives, and create the briefs that spark breakthrough creative ideas. You’ll also be tasked with identifying global consumer insights, cultural trends, and market dynamics to ensure our brand resonates with our audience, wherever they may be.
We are looking for an insights-driven strategist who is at the forefront of culture, and who has the tenacity and business acumen to dig into hard consumer and business problems.. If you have a deep understanding of tech, digital culture, and the dating landscape—and you love turning insights into action—you’ll thrive in this role.
Where you’ll work: This is a hybrid role and requires in-office collaboration two days per week. This position is located in Los Angeles CA or New York NY. In this role you must be ok with working some global hours (EU/APAC).
Key Responsibilities
- Translate complex consumer insights, cultural trends, and market dynamics into strategic briefs that guide Tinder’s marketing and creative initiatives.
- Develop creative briefs, comms frameworks, and campaign ecosystems for multi-channel brand campaigns aimed at transforming brand perception globally.
- Stay on the cutting edge of cultural, economic, and industry trends that influence dating and relationships, cascade this information globally, and use it to create compelling marketing strategies.
- Collaborate across markets to create playbooks and frameworks rooted in insights and culture that create consistency globally, but also can flex to reflect regional nuances.
- Foster innovation and bold thinking, pushing the boundaries of what Tinder can achieve in the tech and dating industries.
- Support marketing managers to develop post-campaign reporting, and to pull out the most important insights and learnings that can inform future strategies.
Qualifications
- 10+ years of experience in brand strategy for high-profile consumer brands, with significant time spent in a leading brand strategy agency and/or in-house role.
- Deep expertise in consumer insights, research, and cultural trend analysis, particularly within the tech and digital landscape.
- Proven experience developing creative briefs that lead to hard-working, effective campaigns.
- Highly autonomous and proactive, with an ability to understand complex problems and make informed decisions.
- Strong copywriting skills and the ability to express complicated ideas into everyday language.
- A creative and forward-thinking mindset, with the ability to inspire innovative solutions and groundbreaking creative campaigns.
- Strong leadership sk
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