Public Relations Account Director (Adtech/Martech)

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. 
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. 
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam Empowerment Fierce Distinction 
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. 
We are based in San Francisco, with offices in New York, Boston, and Chicago. However, we are also open to hiring in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington.
About the role: The Account Director position is a unique opportunity to become a leader for an innovative PR agency. As a member of our management team, this individual has to be a visionary creative type with 7+ years of experience growing teams and delighting clients. The Account Director will lead 4 to 5 teams overseeing the development of high-level strategy with clients to ensure the team is successful with media strategies. You will also be involved in new business development and operational leadership.  As a member of senior management, this individual will serve as a mentor, and manager, and lead by example for all account teams on client management, quality assurance, staff development, and strategic guidance. If you have been waiting to discover a role that allows you to be a catalyst in a thriving, meaningful workplace, then Highwire might be just the place for you.

Essential Functions

• Media/Influencer Relations 
• Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same. 
• Strong grasp and creative use of social media channels to engage and support efforts. 
• Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.) 
• Experience measuring the ROI of communications activities. 
• Experience with social media influencer engagement, content campaigns, and media coverage amplification.


• Client Service/Management 
• Deliver exemplary client service for specified clients. 
• This will include: Developing and maintaining a strong working relationship with the client who listens and values your advice. 
• Developing a strong working knowledge of your client’s business, their competitors and relevant industry bodies. 
• Identifying key messages and audiences and developing strategic communications plans. 
• Delivering projects and campaigns on time and on budget. 
• Understanding the financials of each account, the allocated hours per month vs. actual fee and managing the accounts according to the resulting servicing levels. 
• Proactively communicating regularly with clients on the status of deliverables and budget. 
• Identify relevant opportunities to secure organic growth and hit your revenue targets. 
• Develop and maintain strong relationships with appropriate members of the media. 
• Keep abreast of market trends, new technologies and client needs. 
• Own account management to ensure monthly client billing is accurate, client expenses are recouped, and accounts are current. 
• In addition to leading strategic planning efforts, fully partake in the execution of the programs we develop, as determined appropriate by account, including but not limited to writing/editing, media relations, social media, digital communications and crisis work. 
• Be an ambassador for the agency. 


• Writing Proficiencies 
• Ability to generate a plan for a campaign or an entire PR program. 
• Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general te