Regional Applications Engineer Supervisor

Position Summary

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.

 

Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.

 

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

 

What will the work look like for me?

As we look out 3–5 years, we will be selling, installing, and supporting many types of customers—likely in applications we have not delivered to before. The products and services our customers desire are more advanced than ever, creating great opportunities for us to increase our market share, drive revenue growth, and lead sales efforts across emerging and existing markets.

 

Our customers expect to partner with someone who can help elevate the work they are doing and the experience they provide for their audience. We do this by leveraging their system, technology, and people. The Regional Applications Engineer Supervisor plays a critical role in this by managing the Application Engineering team’s daily work, acting as a point of escalation, focusing on process improvements, and being present in the group to answer questions and provide immediate guidance. This role also contributes directly to sales enablement and revenue generation through technical leadership and customer engagement.

 

Technical Focus

Success in this role requires a deep understanding of how end users interact with control systems and the ability to translate those needs into effective technical solutions that support sales and drive customer satisfaction.

• Demonstrate a strong grasp of control system architecture and user interface design principles.
• Translate customer workflows and operational goals into tailored control system configurations and operational requirements.
• Collaborate with stakeholders to gather and interpret user requirements, preferences, and constraints.
• Represent the team in cross-functional efforts (e.g., Product Development, PI Planning).
• Evaluate existing customer systems to identify opportunities for improvement or innovation that can lead to upselling or new sales opportunities.
• Communicate technical concepts clearly to both technical and non-technical audiences, including sales teams.
• Collaborate on the development and documentation of control system standards, best practices, and training materials that support sales efforts.
• Stay current on industry trends, technologies, and user experience advancements in control systems.
• Support cross-functional teams in integrating control systems with broader A/V and production environments to enhance value propositions for customers.

Sales

Sales is the engine that drives growth, and this role plays a key part in enabling and influencing successful sales outcomes. The Regional Applications Engineer Supervisor contributes to sales efforts by aligning technical expertise with customer needs, supporting sales teams with solution development, and identifying new opportunities for revenue generation.

• Partner with Sales and Marketing teams to develop compelling value propositions and solution strategies tailored to customer segments. Support pre-sales activities by providing technical consultation, system design input, and customer presentations.
• Identify, upsell and cross-sell opportunities through deep understanding of customer workflows and system usage.
• Participate in strategic account planning and customer engagement to uncover future needs and growth opportunities.
• Contribute to the development of sales tools, demos, and training materials that enhance customer understanding and confidence.
• Represent Daktronics at trade shows, sales meetings, and product demonstrations to support business development.
• Represent Daktronics at industry events, trade shows, and customer meetings to promote solutions and build relationships.
• Apply Challenger Selling and Value-Based Pricing principles to support consultative selling approaches.

Leading/Managing

Leadership begins with a positive influence and a compelling vision — a belief in a better future. Effective leaders apply their expertise to solve problems, seize opportunities, and elevate those around them. Management turns vision into action through planning, monitoring, and problem-solving.