Director, Product, Martech & Customer Data

PURPOSE

Customer Marketing is a cornerstone capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust MarTech stack and foundational data products that support everything from strategic planning and campaign execution to customer-facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers. 

As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key MarTech tools. Success in this role requires both vision and execution—bringing new ideas to life through a well-orchestrated and prioritized roadmap that aligns with business needs. 

This position sits within the Technology Product organization and works closely with partners across Marketing, Analytics, Engineering, Data Science, Business Intelligence, and Digital Experience teams. It emphasizes cross-functional collaboration to ensure delivery of high-impact solutions that enable personalization, loyalty growth, and data-driven decision-making. The focus is on delivering measurable business value - such as increased sales and improved stakeholder satisfaction - through scalable, high-quality products and platforms. 

What You’ll Drive: 

• A modern MarTech and data ecosystem that enables precision marketing at scale 

• A scalable foundation for segmentation, experimentation, and cross-channel engagement 

• A product team that operates as trusted advisors and delivery leaders across the enterprise 

• A culture of continuous innovation balanced with accountability, transparency, and rigor

RESPONSIBILITIES

• Product strategy: Develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder, and franchisee needs, with an objective to drive value for everyone. Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcome. Owns and manages business cases, and adherence to budget. Evaluate market analysis and maintain knowledge of industry innovations and technology platforms to inform strategy for product. 

• Roadmap planning and prioritization: Translate strategy into a roadmap containing well-defined capabilities, initiatives, and enablers that will realize the product’s vision through incremental value creation for both Inspire and its franchisees. Allocate and manage work across different product teams to ensure alignment and execution using Agile principles. Apply rigorous prioritization approach ensure that high value items are delivered at the right time.  

• Leadership Responsibilities: Lead and mentor a high-performing team of Product Managers and Analysts to continuously develop and enhance Customer Products while enhancing Product Management capabilities across teams. Own development of Team OKRs while monitoring and updating progress;