Communications and Account Executive

Hendrick Motorsports

Location: 4400 Papa Joe Hendrick Blvd, Charlotte, North Carolina 28262

 

Hendrick Motorsports stands at the pinnacle of motorsports, recognized for its unparalleled success and rich legacy in NASCAR. With a track record of championship victories, groundbreaking innovation, and a deep-rooted commitment to community, we are driven to maintain a winning culture both on and off the track. We are seeking a Communications and Account Executive to join our Marketing team, elevate our brand, support our drivers, and cultivate lasting relationships with our fans and partners.

Position Summary: This position is responsible for providing outstanding communications and marketing support to Hendrick Motorsports and the designated team and driver through developing close working relationships with journalists, media outlets and corporate partners to ensure company and sponsor needs are met.

Essential Duties and Responsibilities include the following:

• Responsible for working closely with team sponsors to generate valuable exposure and ensure sponsorship ROI
  • Schedule and execute requested sponsor appearances, production days and other contractual deliverables
  • Approve advertisements, point-of-sale items and other promotional and licensing materials
  • Support the development of artwork and approval processes related to team assets and other partner-centric material; ensure all brand standards, logos and other marks/elements are appropriately applied
  • Work with team personnel to execute timely delivery of all materials required for team operations, including paint scheme designs and crew apparel/uniforms
  • Coordinate and facilitate at-track hosting of VIP partner guests

• Responsible for managing all aspects of the communications/public relations functions for the respective team platform.
• Foster positive working relationships with members of the press and industry stakeholders.
• Respond to requests for information from the media in a professional and timely fashion; identify appropriate spokespeople and accurate information sources.
• Proactively, strategically and creatively promote, position and generate value for sponsor, driver and team through earned media, social and digital media, and other appropriate outlets.
• Establish and maintain positive relationships with representatives of the community, fans/consumers, employees, and public interest groups.

Position Qualifications:

• Accuracy - Ability to perform work accurately and thoroughly.
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Communication, Written - Ability to communicate in writing clearly and concisely; professional-level knowledge of Associated Press style and editing.
• Creative - Ability to think in such a way as to produce a new concept or idea.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.
• Innovative - Ability to look beyond the standard solutions.
• Presentation Skills - Ability to effectively present information publicly.
• Strategic Planning - Ability to develop a vision for the future and create a culture in which the long-range goals can be achieved.
• Tactful - Ability to show consideration for and maintain good relations with others.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Relationship Building - Ability to effectively build relationships with customers and co-workers.
• Adaptability - Ability to adapt to change in the workplace
• Time Management - Manage and meet all timelines/deadlines, responsive.

Education/Experience:

• Bachelor's Degree (four-year college or technical school): Required
• 4+ years experience in PR or Account Management role: Required.
• Expert understanding of public relations, earned media and successfully managing sports marketing programs.
• Demonstrated ability to build positive relationships with journalists/media, key partners and industry stakeholders.

Attendance Expectations: Requires ability to travel extensively and the ability to work weekends. Some remote working during the racing season

Communication Skills: Ability to effectively communicate at all levels. Demonstrated strong communication skills and the ability to work with others at various levels. Proven track record of proactively pitching media outlets and responding to inquiries/requests in a timely manner. Crisis communications expertise is a plus.

Physical Demands: Requires vision (distance, color). Frequently sits and manually manipulates. Occasionally stands, walks, reaches outw