Senior Manager of Marketing

GES is looking for a Senior Marketing Manager to help improve email communications for show organizers and exhibitors.

This role will support lifecycle marketing, Marketo email campaigns, Salesforce campaign alignment, audience segmentation, email QA, copy review, and campaign process improvement. The goal is to make organizer and exhibitor communications clearer, more consistent, and easier to launch across North American Exhibitions.

This person will work closely with the Director of Marketing, Marketing Operations Manager, sales, account management, exhibitor success, IT, product, and event teams. The role will help turn campaign needs into clear plans, review campaign details before launch, and support smoother communication between marketing and sales teams.

The right person is organized, detail-focused, strong in email marketing, comfortable working with Marketo and Salesforce, and able to keep campaigns moving without overcomplicating the process.

Lifecycle Marketing and Communication Planning

• Support lifecycle communication programs for show organizers and exhibitors.
• Help plan email journeys for onboarding, engagement, re-engagement, service reminders, product awareness, and post-show follow-up.
• Identify gaps, overlaps, or unclear messages in current organizer and exhibitor communications.
• Help create reusable email plans and communication frameworks for common campaign types.
• Partner with internal teams to understand audience needs, event timelines, service deadlines, and campaign goals.

Email Campaign Planning and Marketo Support

• Assist with planning, reviewing, and supporting Marketo email programs for organizers, exhibitors, and other key audiences.
• Work with Marketing Operations on campaign setup needs, including audiences, segments, forms, landing pages, tokens, and email timing.
• Review and revise email copy so messages are clear, direct, and useful to the audience.
• Review test emails for formatting, personalization, subject lines, preview text, links, buttons, tracking, and audience accuracy.
• Help maintain consistent campaign naming, copy standards, audience logic, and setup expectations.
• Support campaign types such as exhibitor service emails, organizer updates, onboarding emails, product promotions, launch announcements, nurture emails, and post-show follow-up.

Salesforce Campaign Alignment

• Work with Marketing Operations to help connect Marketo email activity with Salesforce campaign visibility.
• Help define what sales and account teams need to see before campaigns launch.
• Support Salesforce campaign planning, including campaign member statuses, UTM tracking, lead source needs, and follow-up expectations.
• Help improve handoffs from marketing campaigns to sales and account teams.
• Identify campaign-level gaps in Salesforce visibility or follow-up workflows and work with the right teams to resolve them.

Automation and Segmentation Planning

• Plan automated email journeys, triggered workflows, and nurture programs with support from Marketing Operations.
• Define audience segments based on audience type, lifecycle stage, event participation, engagement, account activity, and campaign behavior.
• Use automation planning to reduce repeated manual campaign work and improve message timing.
• Develop reusable journey structures, audience logic, and email workflows so programs do not need to be rebuilt from scratch every time.
• Partner with Marketing Operations to make sure lifecycle stages, campaign activity, and follow-up needs can be tracked across systems.

Campaign Planning and Launch Support

• Translate campaign goals into clear email plans, audience rules, system needs, copy needs, and follow-up steps.
• Confirm campaign details before launch, including audience lists, suppression needs, links, forms, UTMs, personalization, sender details, copy approvals, and timing.
• Track open campaign items, flag blockers, and help keep launches moving.
• Review campaign assets for accuracy, consistency, and alignment with GES brand standards.
• Partner with Marketing Operations to reduce last-minute campaign issues through better planning, QA, and inte