Manager, Loyalty Communications

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Manager, Loyalty Communications is responsible for the planning, execution, and optimization of customer-facing communications that support Xfinity’s loyalty and engagement initiatives.

This role operates as a strategic individual contributor, owning communications from intake through execution and performance review. While this position does not currently have direct reports, it requires demonstrated operational leadership and the ability to influence, guide, and align cross-functional partners, with the expectation to take on people leadership responsibilities in the future.

The ideal candidate brings strong campaign execution experience, exceptional attention to detail, and the ability to translate complex inputs into clear, customer-centric messaging.

Job Description

Campaign Execution & Ownership

• Own the end-to-end execution of loyalty and engagement communications across channels including email, mobile app, push, SMS, and web (.com)
• Ensure all communications are accurate, timely, and aligned with brand and customer experience standards
• Manage multiple concurrent campaigns with strong attention to detail and executional precision
• Identify and resolve issues proactively to ensure seamless campaign delivery

Cross-Functional Leadership & Partnership

• Partner with marketing, creative, analytics, product, and operations teams to gather input and align on communications strategy
• Translate business goals and input into clear messaging and execution plans
• Serve as a key point of contact for communication within a highly matrixed environment
• Influence stakeholders and drive alignment without direct authority

Messaging Quality & Customer Experience

• Ensure all messaging is clear, consistent, and customer-focused
• Apply strong judgment to maintain accuracy, quality, and brand voice across all communications
• Review and refine messaging to optimize for customer understanding and engagement

Performance Monitoring & Optimization

• Review campaign performance and support the development of insights and recommendations
• Partner with analytics teams to understand engagement metrics and outcomes
• Apply learnings to continuously improve communication effectiveness

Operational Excellence

• Maintain and manage campaign calendars, documentation, and workflow processes
• Ensure effective coordination across teams to support on-time and accurate delivery
• Identify opportunities to improve processes, tools, and execution models

What Success Looks Like

• Communications are delivered accurately, consistently, and on time
• Messaging reflects a strong customer-first mindset and brand alignment
• Campaigns demonstrate continuous improvement based on performance insights
• Cross-functional teams are aligned and communication workflows run smoothly
• The role operates with ownership, accountability, and increasing leadership influence

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience
• 3–6+ years of experience in marketing, customer communications, lifecycle/CRM, or related functions
• Experience managing or supporting end-to-end campaign execution across digital channels
• Strong written communication skills with the ability to translate complex information into customer-friendly messaging
• Demonstrated attention to detail and commitment to accuracy
• Experience working in cross-functional, matrixed environments
• Proven ability to manage multiple priorities in a fast-paced, deadline-driven setting

Leadership Expectations (Individual Contributor Role)

• Demonstrated